Battery Selected as Creative Agency for Launch of Seeso: a New Streaming Comedy Channel From NBCUniversal Digital Enterprises
LOS ANGELES–(BUSINESS WIRE)–Battery, the award-winning creative agency wired for today’s digital
consumer, today revealed it was named the ad partner for the launch of Seeso,
a new streaming comedy
channel from NBCUniversal Digital Enterprises. Set to debut in
January 2016, the ad-free subscription service will offer original and
library TV and film content, including live and on-demand exclusive
programming for $3.99 per month.
The initial
spot create by Battery establishes Seeso as a hilarious secret
comedy society where only the best content gains entrance. The
campaign will roll out later this year exploring the right-brain comedy
of Seeso, emphasizing the immense quality of the curated content found
exclusively on Seeso.
Says Patricia Hadden, SVP, NBCUniversal Digital Enterprises, “Battery
demonstrated a truly insightful approach to the Seeso audience and their
creative depth is perfect for the diverse array of comedy programming
that we have in store.”
Adds Anson Sowby, CEO of Battery: “Seeso’s audience is essentially ‘us’
and its content marries perfectly with our brand experience. We are
eager to unleash our creative teams to support its launch.”
About Battery
Battery has helped clients such as Warner Bros, Shazam, Paramount
Pictures and NBCUniversal in outrageously smart and creative ways.
Located in the heart of Hollywood, Battery is led by the dynamic troika
of Anson Sowby (CEO), Philip Khosid (CCO) and Chris Hepburn (CPO), an
admittedly eclectic group with a combined passion for fearless creative
and intelligent implementation. That philosophy has earned Battery Ad
Age’s coveted Silver Medal as one of their Small Agencies of the
Year in 2015. More information can be found at www.batteryagency.com,
or follow them online via Facebook,
Twitter,
Instagram
& YouTube.
Contacts
HighWater Group
Dan Harnett, 212-338-0077
dan@highwatergroup.com
