BCBG MAX AZRIA GROUP Looks to Qubit’s Data-driven Customer Experience Platform to Execute Personalization and Agile Product Merchandising Strategies

  • BCBG’s investment in Qubit’s data-first platform reaped immediate
    benefits, including 9X ROI
  • Campaigns led to a six percent increase in conversions and 10X
    increase in email sign-ups
  • Long-term objectives include meeting BCBG’s omnichannel goals using
    in-store and online data to create better experiences internationally

DALLAS & NEW YORK–(BUSINESS WIRE)–With more than 570 retail stores worldwide, BCBG
sought to create the same high quality shopping
experience online that they provide in-store. Realizing they faced
challenges, one being the extremely competitive fashion retail market,
BCBG decided to take a different approach – one that would allow the
global brand to create more personalized, self-service experiences and
also execute more cost-effective agile merchandising strategies. BCBG
turned to Qubit,
which provides a data-driven customer experience platform, to
collaborate with the retailer’s agency, PixelMEDIA,
which focuses on helping lifestyle brands launch, manage and grow their
eCommerce channels through highly personalized online shopping

“After more than 27 years of providing high quality on-trend clothing,
we plan on continuing this commitment to our existing customers, while
appealing to a new generation of shoppers who are more accustomed to
buying products online,” said Nathan Dierks, director of web operations
at BCBGMAXAZRIAGROUP. “We knew that one of our biggest challenges would
be creating a personalized shopping experience that sets us apart in the
crowded fashion retail market, especially when the market has been so

“Analytics without action is torture. Qubit gives us the tools to not
only see our customer but to reach out to them and take action,”
added Dierks.

Thanks to the rich data layer implementation delivered by PixelMEDIA on
BCBG’s brand sites, Qubit has been able to target geo-specific
experiences to customers depending on what’s popular where they reside.
Also, strategies to create differing merchandising experiences for
existing and new customers provided further personalization, increasing
the relevance to specific segments and leading to a six percent uplift
in conversions.

“We couldn’t be happier at the work we’ve done with Qubit for BCBG,”
said Thomas Obrey, co-founder and CTO at PixelMEDIA. “We were able to
easily integrate the Qubit platform into BCBG’s existing Demandware
infrastructure and are pretty amazed at the speed to ROI. The Qubit
platform paid for itself within the first few weeks.”

“Qubit and PixelMEDIA did a fantastic job of understanding our vision
and then delivering a robust integration quickly,” said Dierks. “In the
race to ROI, we were done in a few months which gave us breathing room
to work together on the big ideas that will set us apart from the

“Working with PixelMEDIA to achieve BCBG’s goals of reaching new
audiences and creating a highly personalized shopping environment for
their worldwide customer base is exactly the challenge we love to
tackle,” said Graham Cooke, co-founder and CEO of Qubit. “We look
forward to our continued work with PixelMEDIA to meet BCBG’s omnichannel
goals, including leveraging in-store and online data to create new
promotional strategies and rolling those out globally.”

For those attending the Shop.org
Retail Digital Summit,
held September 26-28, 2016 in Dallas, Texas,
please visit Qubit at booth 6039.

About BCBG Max Azria Group, LLC

BCBG Max Azria Group, LLC is one of the worldwide leaders in
ready-to-wear, encompassing a portfolio of brands that includes
BCBGMAXAZRIA, Hervé Léger by Max Azria and BCBGeneration. Brands are
present in over 41 countries with approximately 1000 points of sale
worldwide, showcasing a luxury spectrum of premier women’s ready-to-wear
and accessories collections. The collections are also sold in specialty
boutiques within major department stores across the globe, including
Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Nordstrom, Macy’s,
Lord & Taylor, Net-a-Porter and Harvey Nichols.

About PixelMEDIA

PixelMEDIA is
a digital experience agency that helps lifestyle brands launch, manage
and grow their eCommerce channels. Clients include Ecco Shoes, The
Company Store, Vibram, BCBG, Bauer, and Stonewall Kitchen. Keep up with
the latest news and updates at www.pixelmedia.com and
on TwitterFacebook,
and LinkedIn.

About Qubit

Qubit is the pioneer in delivering data-first customer experiences.

Qubit offers the tools for businesses to deliver their big ideas. Our
digital experience hub integrates analytics, data and experience
management with the Visitor Cloud, a customer data platform connecting
data across all your brand touchpoints through an elastic customer
record. Whether it’s creating highly targeted personalizations or acting
on data science, we fuel innovation and ensure marketers are never held
back by digital roadblocks.

Our infrastructure gives your engineering team the opportunity to extend
the custom experiences they are already building, and then deliver these
experiences at scale using multiple data sources. Qubit has been
recognized by Forrester as a leading digital customer experience
delivery platform.

To date, we have received over $76 million in funding from Goldman
Sachs, Accel, Sapphire Ventures, Balderton Capital and Salesforce
Ventures. For more information, please go to: www.qubit.com.


Qubit Media
George Barker, +44 7762

Communications & Customer Advocacy Manager