Be More Than One Flavor™: Fanta® Inspires Self-Expression with New Summer Campaign

The Fantanas and Mike WiLL Made-It help introduce a new flavorful era
for the brand

ATLANTA–(BUSINESS WIRE)–Fanta is encouraging young adults to embrace all the things that make
them bold and unique with its newest campaign, “Be More Than One
Flavor.” It’s going back to its roots, tapping into its heritage and
enlisting its most iconic stars to help spread the word. The Fantanas
will hit the airwaves in August, introducing people to a new era of the
brand. Now, the flavorful group of four will be the fresh faces of
Hollywood and social media sensations.

Eva Gutowski, Lauren Riihimaki, Jordan Fisher and Coco Jones are the
next generation of The Fantanas. The foursome will embrace the
multiple flavors of Fanta Orange, Fanta Strawberry, Fanta Grape, Fanta
Pineapple and Fanta Orange Zero through their individuality and exciting
passions. Together with Fanta, Eva, a wildly popular vlogger and recent
author known as MyLifeasEva; Lauren, a content creator known for her DIY
videos on her YouTube channel, best known as LaurDIY; Jordan, an on
-stage and -screen quadruple threat singer, dancer, songwriter and
actor; and Coco, an accomplished singer, actress and songwriter, will
encourage fans across America to “Be More Than One Flavor” too.

With the new Fanta campaign also comes a remix of its catchy
anthem “Wanta Fanta.” Super-producer to the industry’s hottest artists,
Mike WiLL Made-It, hit the studio to bring a variety of musical genres
and styles into one bold, new track that truly embodies the spontaneity
of Fanta and “Be More Than One Flavor.”

“People are drawn to Fanta because we share in their belief of
self-expression, and we try to add a spark of bold and carefree fun to
everything we do,” said Valencia Mitchell, director, Sparkling Flavors,
Coca-Cola North America. “Fanta has seen continued growth over the last
four years because fans enjoy the delicious fruity flavors, refreshing
bubbles and bright colors, and appreciate the ongoing innovation to
provide new flavors, small packages and zero calorie options. For 2016,
Beverage Digest ranked Fanta as the fastest-growing brand among the
largest sparkling brands in the United States. It is now the number one
fruit-flavored soft drink and a top 10 brand in sparkling beverages.
It’s time we celebrate together with our fans with Fanta’s first fully
integrated campaign since 2010.”

“Be More Than One Flavor” is led with a new
television commercial
in which the bold, delicious taste of Fanta
sparks The Fantanas to mix things up in city streets with an
impromptu summer dance moment. Choreographed by the world-renowned
Fatima Robinson, others join in on the excitement and try new flavors.
The campaign, developed in partnership with Fitzco//McCann, directed by
Greg Brunkalla and photographed by Gary Salter, will come to life
through national television commercials, cinema advertising, online
video, social media, streaming radio and out-of-home in the months to
come.

Fanta is available in retail outlets across the country in 7.5-ounce
mini cans, 12-ounce cans, 20-ounce bottles, 1.25-liter bottles and 1.5-
and 2-liter bottles. For those looking for a delicious, zero calorie and
zero sugar version, Fanta Zero is available in 12-ounce cans, 20-ounce
bottles and 2-liter bottles.

Fans can check out the new campaign and join the fun on Fanta’s Facebook,
Twitter,
YouTube
and Instagram
accounts.

The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the
world’s most valuable and recognizable brands, our company’s portfolio
features 21 billion-dollar brands, 19 of which are available in
reduced-, low- or no-calorie options. These brands include Diet Coke,
Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute
Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s
largest beverage distribution system, we are the No. 1 provider of both
sparkling and still beverages. More than 1.9 billion servings of our
beverages are enjoyed by consumers in more than 200 countries each day.
With an enduring commitment to building sustainable communities, our
company is focused on initiatives that reduce our environmental
footprint, create a safe, inclusive work environment for our associates,
and enhance the economic development of the communities where we
operate. Together with our bottling partners, we rank among the world’s
top 10 private employers with more than 700,000 system associates. For
more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Contacts

The Coca-Cola Company
Lauren Thompson, 404-676-3034
laurenthompson@coca-cola.com