Benjamin Moore Reveals “Shadow” as Its Color of the Year 2017

MONTVALE, N.J.–(BUSINESS WIRE)–Benjamin Moore, North America’s favorite paint, color and coatings
brand, today announced its highly anticipated Color
of the Year 2017
– Shadow 2117-30, a rich, royal amethyst. The color
leader also unveiled Color Trends 2017, a corresponding palette
consisting of deep, saturated hues. The Color of the Year was unveiled
last night to leading interior designers, influencers and media at an
exclusive event in the Stephen A. Schwarzman Building of The New York
Public Library.

“Allusive and enigmatic, Shadow is a master of ambiance. It is a color
that calls to mind a ‘past’, yet it can also make a contemporary,
color-confident statement,” said Ellen O’Neill, Benjamin Moore Creative
Director. “Shadow is sophisticated, provocative and poetic, it can bring
energy to a space or harmony and a moment of respite.”

The Benjamin Moore Color Studio forecasts color trends after a year of
research attending major industry shows around the world, while also
taking cues from standouts in architecture, fashion, textiles, home
furnishings and the arts. Fine art emerged as a leading inspiration,
highlighting the correlation between an artist’s use of color and light
to create mood.

The Color Trends 2017 palette features 23 rich and sophisticated hues
ranging from muted pales to saturated deeps. In curating the palette,
the Color Studio lent significant consideration to the pairing of colors
and relationships between color families, as well as a newfound level of
color confidence in deeper hues among design professionals and
consumers. The inspirational Color Trends 2017 color card illustrates
the use of color in ways that celebrate how shadow and light travel
throughout a space during the course of a day. The 23 colors of the
Color Trends 2017 palette include the following:

  • Shadow 2117-30
  • Amulet AF-365
  • Salamander 2050-10
  • Guacamole 2144-10
  • Sandlot Gray 2107-50
  • Sea Star 2123-30
  • Etruscan AF-355
  • Chalk White 2126-70
  • Porcelain 2113-60
  • Sea Life 2118-40
  • Stormy Monday 2112-50
  • Grandfather Clock Brown 2096-30
  • Wet Concrete 2114-40
  • Cloud Cover OC-25
  • Dinner Party AF-300
  • Wish AF-680
  • Night Shade 2116-10
  • Knoxville Gray HC-160
  • Ebony King 2132-20
  • Gentleman’s Gray 2062-20
  • Pink Bliss 2093-70
  • Iceberg 2122-50
  • Dark Burgundy 2075-10

The richness and nuance demonstrated through the Color of the Year and
Color Trends 2017 palette can only be achieved with Benjamin Moore
products. Offering residential and commercial paints for any project,
the Benjamin Moore portfolio includes Aura®, Aura® Bath & Spa, Regal®
Select, Natura® ben®, ADVANCE®, ARBORCOAT® and Aura® Grand Entrance®.
All 3,500 Benjamin Moore colors are available in pint samples at local
retailers along with Color Trends 2017 curated palette cards. Benjamin
Moore products are exclusively found at the more than 5,000 Benjamin
Moore independently owned paint and decorating retailers across the U.S.
and Canada.

To learn more about the Benjamin Moore Color of the Year and Color
Trends 2017 palette, or to find the closest Benjamin Moore retailer,
For more information, search #ColorTrends2017 on social media channels
including Facebook (Benjamin
Moore Paints
), Instagram @benjaminmoore,
Twitter @Benjamin_Moore,
Pinterest (Benjamin
) and YouTube (BenjaminMoorePaints).

About Benjamin Moore
Founded in 1883, Benjamin
is North America’s favorite paint, color and coatings brand. A
leading manufacturer of premium quality residential and commercial
coatings, Benjamin Moore maintains a relentless commitment to innovation
and sustainable manufacturing practices. The portfolio spans the brand’s
flagship paint lines including Aura®,
, Natura®
and ben®.
Benjamin Moore is renowned for its expansive color portfolio, offering
consumers and designers more than 3,500 colors. Benjamin Moore paints
are available exclusively from its more than 5,000 locally owned and
operated paint
and decorating retailers


Benjamin Moore
Kelly Sinatra