Ben’s Soft Pretzels Celebrates National Pretzel Month with Daily Pretzel Promotions, Fundraiser for Fallen Veterans

Amish-Inspired Pretzel Bakery Rings in “Pretzeltober” with Pretzel
Happy Hours, Contests and Hosts Fundraiser for Intrepid Fallen Heroes

GOSHEN, Ind.–(BUSINESS WIRE)–Ben’s
Soft Pretzels, the fastest growing pretzel franchise in the U.S.,
has officially dubbed National Pretzel Month, “Pretzeltober.” To
celebrate the pretzel bakery’s favorite month, Ben’s Soft Pretzels is
offering daily pretzel specials and will be raising funds for the
Intrepid Fallen Heroes Fund until Oct. 31.

Beginning Oct. 1, participating Ben’s Soft Pretzel locations will serve
daily specials on jumbo soft pretzels including three pretzels and three
dips for $10 and during happy hour from 2-4 p.m., guests can purchase a
jumbo soft pretzel and a dip for $2.

In addition to baking up deals during “Pretzeltober,” Ben’s Soft
Pretzels will be raising money for the Intrepid Fallen Heroes Fund, a
non-profit organization that provides support to the United States
military personnel and their families. For every $1 donated to the fund,
guests will have the opportunity to write their name or their favorite
veteran’s name on a star, which will then hang in the bakeries. Since
2015, Ben’s Soft Pretzels has raised more than $60,000 to support the
organization.

“There’s nothing we love more than serving our legendary soft pretzels
and supporting our American heroes,” said Scott Jones, CEO and
co-founder of Ben’s Soft Pretzels. “The fact that there is an entire
month dedicated to the pretzel provides us with the perfect opportunity
to serve our doughy goodness with the world and raise funds for those
who serve our country.”

The soft pretzel franchise will also be giving four Veterans and their
families a chance to win a VIP pretzel party on Veterans Day at Ben’s
Soft Pretzel’s headquarters in Goshen, IN. Fans can enter to win by
filling out the entry form found at www.facebook.com/benspretzels
and sharing the name of their favorite veteran. A winner will be chosen
at random from the entries on Nov. 1, 2016.

Passionate about serving the world’s best pretzel, Ben’s Soft Pretzels
has been bringing its doughy goodness to the public since 2008. The
bakery’s proprietary mix is hand rolled with imported German salt and
the final result is nearly two times the size of other soft pretzels. In
addition to Ben’s signature Jumbo Pretzel and legendary Pretzel Dog, the
bakery also offers pretzel bites called Buggy Bites, Pretzel Pockets,
and Pretzel Stix, served with eleven different dipping sauces including
cheese, mustard, marinara, and a variety of sweet options.

Last month, this Amish-inspired pretzel brand also launched two new
flavors of loaded pretzels, Jalapeno Cheese and Dutch Almond, both of
which have become instant fan-favorites.

For more information on the Intrepid Fallen Heroes Fund, visit www.fallenheroesfund.org
and to find your nearest Ben’s Soft Pretzels location, visit www.benspretzels.com.

About Ben’s Soft Pretzels

Ben’s Soft Pretzels is the nation’s fastest growing soft pretzel
franchise with 76 locations in eight states offering Amish-inspired
pretzels baked on-site daily. Founded in 2008 by local business man
Brian Krider, pretzel fanatic Scott Jones, and Amish baker Ben Miller,
Ben’s Soft Pretzels is a quick-serve franchise opportunity that offers a
simple business model with prime real estate locations and a
cost-effective distribution system. For more information about the
franchise opportunity, please visit www.benspretzelsfranchising.com.

Contacts

Fishman Public Relations
Ellen Panther, (847) 945-1300
epanther@fishamnpr.com