Berklee and American Crew Host Elvis Tribute Week Celebrating the Life and Legacy of an Icon

American Crew® Supports Berklee Institute
for Creative Entrepreneurship with Multi-Year Scholarship Pledge in
Honor of the Music Legend

BOSTON–(BUSINESS WIRE)–American Crew®, a Revlon® brand, is sponsoring
Berklee College of Music’s Institute
for Creative Entrepreneurship
(BerkleeICE) week-long celebration of
Elvis Presley™ through a unique showcase and educational experience
honoring one of the most influential artists of all time. Taking place
from April 3 to April 7 at the Berklee campus in Boston, the event
series, titled Music Makes an Artist, Style Makes an Icon, is
designed to celebrate Elvis’ musical and cultural legacy and his iconic
approach to artistry.


“Elvis’ influence surpasses the music he created, and through education
we can continue to extend his legacy and global influence to creators
and artists for generations to come,” said Nick Woodhouse, President and
CMO of Authentic Brands Group, owner of Elvis Presley Enterprises, LLC.

“Elvis was like no other – a pioneer, a style trendsetter and an
all-around cultural icon. He was the first artist-as-brand, the first
multimedia icon, the first global superstar,” said Panos Panay, Founding
Managing Director at BerkleeICE. “BerkleeICE’s mission is to foster the
entrepreneurial mindset among the Berklee community, and there is no
better role model for building an iconic brand than Elvis. We’re excited
to team up with American Crew and Elvis Presley Enterprises to celebrate
his life in a unique and special way.”

As a trailblazer of music and culture that blurred the social and racial
barriers of the time, Elvis ushered in a new era of American music and
pop culture. Still a top grossing brand in music, his long-lasting
persona continues to inspire today’s musicians, designers, entrepreneurs
and social influencers. With the support of BerkleeICE, an institution
dedicated to fostering entrepreneurialism through creativity, business
and technology, Music Makes an Artist, Style Makes an Icon will
showcase Elvis’ entrepreneurial prowess and foresight in building an
illustrious brand.

American Crew, who last year released a line of special edition Elvis
Presley grooming products made exclusively for men, is the presenting
sponsor of the event and has pledged a multi-year scholarship awarded to
Berklee students for originality. Throughout the week, American Crew
will be hosting styling workshops, teaching students about building
their own personal style and providing complimentary makeovers.

“Elvis redefined grooming for men in America, and we’re thrilled to
continue our support of his legacy by partnering with BerkleeICE for
this historic – and stylish – celebration,” said David Raccuglia,
American Crew Founder.

The week-long celebration will feature panels of Elvis experts, guest
speakers and intimate discussions with those who knew him best, as well
as various on-campus events based on Elvis’ music, legacy, brand and
personal style, including an exhibition of personal artifacts from his
estate. The week will culminate in a Singers Showcase, featuring vocals
by Berklee’s award-winning a capella group, Pitch Slapped, and 10 of
Berklee’s student vocalists performing Elvis classics like “Hound Dog,”
“Can’t Help Falling in Love,” “A Little Less Conversation,” and many
more. To learn more about Elvis Tribute Week at Berklee or to purchase
tickets to the Singers Showcase, visit the event
website
.

About BerkleeICE

Berklee’s Institute for Creative Entrepreneurship (ICE), an initiative
within Berklee College of Music, is designed to inspire, educate and
launch the next generation of creative entrepreneurs. BerkleeICE helps
prepare graduates for careers as entrepreneurs; fosters the creation of
new products, services and businesses in the creative industry; and
inspires disruptive ideas through musical creativity and
cross-discipline collaboration. Learn more about BerkleeICE at http://berklee.edu
and its Open Music Initiative at http://berklee.edu/ice/omi.

About American Crew

The American Crew family of grooming products delivers everything needed
to create and care for men’s styles including products in the hair,
body, shave, style and fragrance categories, available exclusively in
salons, barbershops and authorized retailers. American Crew has an
ongoing commitment to elevate men’s style and enhance their personal
image, by providing education, marketing and imaging support to help
stylists communicate the brand’s vision of men’s grooming and fashion –
classic style, reliability and confidence – to the marketplace.

For more information, visit www.americancrew.com.

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development and content company,
which builds long-term value through the ownership of intellectual
property associated with prominent fashion, sports, celebrity and
entertainment brands. Headquartered in New York City, ABG enhances brand
equity through partnering with best-in-class licensees and retailers.
ABG’s global portfolio of world-renowned brands includes Marilyn
Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille
O’Neal®, Dr. J®, Greg Norman®, Thalia®, Michael Jackson® (managed
brand), Juicy Couture®, Aéropostale®, Jones New York®, Judith Leiber®,
Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®,
Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®,
Prince®, Airwalk®, Vision Street Wear®, and Hind®. www.abg-nyc.com

Contacts

Version 2.0 Communications for BerkleeICE
Libby Botsford,
617-426-2222
lbotsford@v2comms.com
or
ABG
/ Elvis Presley Enterprises, LLC
Haley Steinberg, 646-712-7439
hsteinberg@abg-nyc.com