Berkshire Hathaway HomeServices Launches ‘Love Your Home’ Sweepstakes
Contest offers $50,000 grand prize and a dozen $2,500 weekly prizes;
sweepstakes runs in conjunction with HGTV’s popular Love It or List
It show
IRVINE, Calif.–(BUSINESS WIRE)–Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family
of real estate brokerage franchise networks, today launched its “Love
Your Home” Sweepstakes promising a total of $80,000 in cash prizes. The
sweepstakes, held in conjunction with HGTV’s hit show Love It or List
It, runs through June 17.
Viewers simply register at www.LoveYourHomeSweeps.com
for a chance to win a $2,500 prize in 12 weekly drawings or the $50,000
grand prize. The first winner will be announced April 6 followed by
weekly announcements through June 22. The grand prize winner will be
named in early July.
This is Berkshire Hathaway HomeServices’ second sweepstakes
incorporating the popular HGTV network. Last year’s $50,000 Sweepstakes
set one of HGTV’s highest totals for consumer registrations. It was won
by Barbara Wakefield, a Lawrenceburg, KY housewife and grandmother,
whose name was drawn from among more than 1.5 million entrants.
“Our sweepstakes generated an incredible amount of excitement and
exposure for the Berkshire Hathaway HomeServices brand,” said Gino
Blefari, CEO of HSF Affiliates. “Our objective with this year’s Love
Your Home Sweepstakes is to build on that success with even more winners
leading up to the grand prize announcement.”
Berkshire Hathaway HomeServices President Stephen Phillips said HGTV is
an ideal venue for the contest. The network features familiar
programming such as Love It or List It, Fixer Upper, Rehab
Addict, House Hunters, Property Brothers and others.
“HGTV is incredibly popular among our key demographics and we anticipate
another fantastic outcome for our Love Your Home Sweepstakes,” Phillips
said.
Through its agreement with HGTV, Love It or List It stars Hilary
Farr and David Visentin will appear in vignettes featuring “Good to
Know” home design and renovation tips that will appear on HGTV and its
digital properties, including DIY Network, Food Network, Cooking
Channel, Travel Channel and Great American Country (GAC).
Farr and Visentin recently attended Berkshire Hathaway HomeServices’
2016 Sales Convention in Dallas to promote the sweepstakes and
association. “It was great to see how enthusiastically our network
responded to the Love It or List It stars,” said Kerry Donovan,
VP of Marketing for HSF Affiliates. “With their overwhelming popularity
and our bigger prize offerings this year, we expect a lot of fun and
consumer engagement with our brand.”
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate
brokerage network built for a new era in residential real estate. The
network, among the few organizations entrusted to use the world-renowned
Berkshire Hathaway name, brings to the real estate market a definitive
mark of trust, integrity, stability and longevity. Visit www.berkshirehathawayhs.com
for details.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway
HomeServices, Prudential Real Estate and Real Living Real Estate
franchise networks. The company is a joint venture of which HomeServices
of America, Inc., the nation’s second-largest, full-service residential
brokerage firm, is a majority owner. HomeServices of America is an
affiliate of world-renowned Berkshire Hathaway Inc.
Prudential, the Prudential logo and the Rock symbol are service marks of
Prudential Financial, Inc. and its related entities, and are used under
license with no other affiliation with Prudential.
Contacts
Berkshire Hathaway HomeServices
Kevin Ostler, 949-794-7980
kevinostler@hsfranchise.com
or
Marisa
Pincas, 212-704-8112
marisa.pincas@edelman.com
