Best Buy Brings Leading Startups, Innovators to Consumers Like Never Before

MINNEAPOLIS–(BUSINESS WIRE)–For more than 50 years, customers have relied on Best Buy to help them
learn about and enjoy consumer electronics. Now Best Buy’s Ignite
program gives customers access to even more of the latest technology
from some of the world’s most inventive entrepreneurs and startups in
consumer electronics.

Key features of the program include dedicated store space for products
and services from startups; a new section on BestBuy.com where customers
can browse, learn about, and purchase the newest products from startups;
and a partnership with PCH, a product innovation company that works
closely with startups to help get their products into consumers’ hands,
faster and at a lower cost.

Revamped Silicon Valley Store

A new Ignite space in the new
Mountain View Best Buy store (which opened September 16 after
relocating from its previous location in Sunnyvale) is designed to give
customers an opportunity to discover and learn about some of the newest
tech products on the market.

The Best Buy Ignite space currently features three experiences:

• A selection of crowd-funded gadgets from startups, including the Tangram
  smart rope, Flic
  smart button, RoBo
  3D printer, Zuli
  Smartplug and Noke
  Bluetooth padlock – all of which are also available on BestBuy.com
• Wearable technology showcasing the latest from Under
  Armour
• Audio showcasing Muzik,
  smart and connected headphones, and Bragi,
  wireless smart earphones

For customers outside of the Bay Area, other startup products can be
found online and in hundreds of Best Buy stores nationwide. Examples
include the Anova
precision cooker and Fizzics
draft beer system, Keen
Home smart vent, Petcube
pet camera and Luma
Home Wi-Fi system. Many stores will also have the Mevo
live event camera, SkyLab
camera stabilizers and Prynt
instant photo printer.

PCH

Best Buy’s partnership with PCH will make it easier and quicker for Best
Buy customers to get their hands on startups’ innovative products, both
in Best Buy stores and on BestBuy.com. Now, select startups will be able
to take advantage of PCH’s services, including assistance with product
development, manufacturing, packaging and inventory management.

Ignite Online

Later this fall, customers will be able to visit a new Best Buy Ignite
page on BestBuy.com to browse, learn about, and shop for new products
from some of the most innovative startups. The new section will include
a variety of gadgets, including many of those currently featured in the
Best Buy store in Silicon Valley.

Entrepreneurs and startups interested in participating in Best Buy’s Ignite
program don’t need to wait; they can sign up now at https://www.bestbuy.com/ignite/vendors.

Contacts

Best Buy Public Relations
Danielle Schumann
612-231-5146
press@bestbuy.com