BET Networks Announces Relief Efforts for the Water Crisis in Flint, Michigan

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Efforts Kick-off with a $50,000 Donation from BET to the Flint Child
Health & Development Fund of the Community Foundation of Greater Flint

and an Online Charitable Fundraising Campaign

#BET4Flint

NEW YORK–(BUSINESS WIRE)–The needs of Flint children exposed to lead, particularly those most
vulnerable – children ages 0-6 – are ongoing and long-term. Today, BET
Networks announced relief efforts for the water crisis in Flint,
Michigan to help raise awareness and funds for the Flint Child Health &
Development Fund by leveraging the power of BET’s brand platforms,
employees and audience. BET and its parent company Viacom are making a
$50,000 donation to the Flint Child Health & Development Fund.
Additionally this partnership will kick-off with an online charitable
fundraising campaign with CrowdRise, #BET4Flint that enables and
encourages audiences to join in on the fundraising efforts. Donations
collected will be used for critical children’s health interventions
today and well into the future managed by the Community Foundation of
Greater Flint.

“At BET Networks, supporting the communities we serve in times of crisis
is simply in our DNA, and we strive on good days and bad to support in
the best way we can,” said Debra Lee, Chairman and CEO of BET Networks.
“We are proud to support the fundraising campaign efforts to rebuild
Flint and help those affected most with this devastating crisis.”

“We are grateful for the generosity of BET Networks and their viewers
for this contribution to the Flint Child Health and Development Fund,”
said Kathi Horton, President, Community Foundation of Greater Flint.
“The Fund serves the long-term health and development needs of Flint
children exposed to lead. We continue to be inspired by the outpouring
of support from corporations like BET who are truly making a difference
in the lives of our children.”

To get involved in the fundraising campaign log on to www.crowdrise.com/BET4Flint
for more information. Join the conversation on social media using the
dedicated hashtag #BET4Flint.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the
nation’s leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com,
a leading Internet destination for Black entertainment, music, culture,
and news; Centric, the first network dedicated to Black women; BET
Digital Networks – BET Soul, BET Jams and BETGospel , attractive
alternatives for cutting-edge entertainment tastes; BET Home
Entertainment, a collection of BET-branded offerings for the home
environment including DVDs and video-on-demand; BET Event Productions, a
full-scale event management and production company with festivals and
live events spanning the globe; BET Mobile, which provides ringtones,
games and video content for wireless devices; and BET International,
which operates BET in the United Kingdom and oversees the extension of
BET network programming for global distribution.

About Community Foundation of Greater Flint

The Community Foundation of Greater Flint serves the common good in
Genesee County—building a strong community by engaging people in
philanthropy and developing the community’s permanent endowment—now and
for generations to come. CFGF helps donors support the causes they care
about, today or through their estates. Since 1988 the Community
Foundation has granted more than $100 million to nonprofit organizations
to build a thriving community. CFGF serves Flint and all of Genesee
County including its community funds in Clio, Davison, Fenton, Flushing
and Grand Blanc. It also stewards the Flint Child Health and Development
Fund in response to the Flint Water Crisis. Visit www.www.cfgf.org
to learn more.

Contacts

BET Networks:
Nneka Norville, 212-205-3025
Nneka.Norville@bet.net
or
Community
Foundation of Greater Flint:

David Stoyka, 248-855-6777
dstoyka@marxlayne.com