Blast Motion Announces Blast Softball 360 and Lauren Chamberlain as Softball Ambassador

CARLSBAD, Calif.–(BUSINESS WIRE)–Blast Motion, an industry innovator focused on improving human
performance through software services and advanced sensor-based motion
capture, expands its product lineup with the introduction of Blast
Softball 360 and Blast Connect softball services. Blast Softball 360
utilizes the same technology that powers the Official Bat Sensor
Technology of Major League Baseball® to deliver the
industry’s most accurate swing analysis. Blast Connect delivers a full
suite of softball-optimized analysis, coaching, communication, and
management tools. Blast also announced professional softball player
Lauren Chamberlain as a Blast athlete and softball ambassador. Lauren
finished her college career with a NCAA record 95 home runs, and she was
drafted 1st overall in the 2015 NPF College draft by the
USSSA Pride.

“I’m excited to be working with Blast, National Pro Fastpitch (NPF), and
USSSA to introduce the Blast technology to the softball community,” said
Lauren Chamberlain, Professional Softball Player, USSSA Pride. “Anyone
that knows me knows I’m passionate about softball and helping young
female athletes become better hitters. This weekend, coaches and players
will get their first look at the new Blast solution at the Lauren
Chamberlain – Ultimate Fastpitch Experience in Choctaw, Oklahoma. It’s
going to be fun to be part of the softball technology movement and
growing the game!”

The Blast Softball 360 sensor and mobile app have been specially
designed to combine video and metrics-driven swing analysis, helping
players of all ages and skillsets understand and improve their swing
mechanics, while learning how to hit with more power and efficiency. The
waterproof sensor and bat attachment slip over the knob of any standard
softball bat, allowing it to be used in practice or in-game. Blast
technology has also been selected as the Official Sensor Technology of
NPF and will be used to capture in-game swing metrics for all players at

“For the past two years, we’ve worked with some of the biggest names in
the industry to develop the best baseball product in the market,” said
Justin Goltz, Baseball / Softball Channel Manager, Blast Motion. “With
softball back in the 2020 Olympics, we recognized an opportunity to
introduce a softball-focused product designed to give female athletes a
competitive edge. We’ve worked closely with strategic partners, coaches,
and customers to create a solution for softball players of all ages and
skillsets. Blast Softball 360 ensures that softball players can compete
on an even playing field with their baseball counterparts.”

Blast’s patented Smart Video Capture™ technology uses a smartphone
camera to capture in-app video, while the app intelligently analyzes,
combines, and syncs swing metrics with the video to deliver real-time,
mobile video analysis. The app automatically detects a player’s swing
and clips the video to create a series of video highlights. No user
editing or practice interruption is required to experience this
groundbreaking functionality.

Blast Connect further automates online and offline sensor data
collection with a fully integrated suite of software analysis, coaching,
communication, and management tools. Blast Connect gives coaches the
ability to review an athlete’s practice sessions, assign drills and
workouts, analyze metrics, and provide remote coaching through powerful
video analysis, voiceover, and markup features.

About Lauren Chamberlain

Lauren finished her college career with an NCAA record 95 home runs and
was awarded the Big 12 female athlete of the year. She was drafted 1st
overall out of Oklahoma in the 2015 NPF College Draft by the USSSA Pride
and is now entering her third season of professional play. To
learn more about Lauren Chamberlain, please visit:

About Blast Motion

Based in Carlsbad, California, Blast Motion is defining the future of
wearable motion capture technology. By combining the industry’s most
complete performance improvement solution and real-time metrics analysis
with auto-curated video highlights, Blast Motion has created a
contextually rich user experience that enhances the way people capture,
analyze, and improve their game. For additional information on Blast
Motion and Blast Softball 360, please visit:

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Blast Motion
Media Contact
GreenRoom PR Agency
Gevas, 305-347-1787 Ext. 303
Vice President