Bloom Winner of Electrolux Design Lab 2015

STOCKHOLM–(BUSINESS WIRE)–Out of over 1,500 competition submissions, one concept, Bloom by Jordan
Lee Martin of the United Kingdom, has been announced as the winner of
Electrolux Design Lab 2015. The winner was selected by an expert jury in
front of a live audience comprising 200 international media, bloggers
and Electrolux partners at the Kattilahalli Venue in Helsinki, Finland.

Bloom is a concept that bridges the gap between digital and practical
education by encouraging good kitchen habits in a fun way.

“Based on real needs and clever use of existing technology, this
aesthetically pleasing concept has potential for multiple use, which
will inspire, teach and interact with kids both emotionally, digitally
and physically”, said Lars Erikson, Senior Vice President Design at
Electrolux and Head of Jury.

The second prize was awarded Airshield, a baby stroller that creates a
pure and clean microclimate, by Dominykas Budinas of Lithuania. The
jury’s motivation was: “Based on an unfortunate, urgent need, utilizing
available technology, this is a concept which has immediate market
potential, contributing to healthier infants. This product could
potentially save lives.”

Third prize went to QH, an air purifier and hula hoop in one, by
Jeongbeen Seo of South Korea. The jury’s motivation was: “Taking an
iconic product and bringing it into the 21st century, this concept
applies timeless design of high aesthetic quality to produce an
inspiring and intriguing object.”

The People’s Choice Award went to Weaver by Larissa Trindade from Brazil
after receiving over 4,300 public votes on the Design Lab website.

Watch the winning concepts come to life in video at


The theme for Electrolux Design Lab 2015 was “Healthy Happy Kids” as the
competition looked for innovative ideas for products, accessories,
consumables and services in three focus areas: Cooking, Fabric Care and
Air Purification.

The competition process

Over 1,500 submissions from over 56 countries around the world were
received this year. The competition was conducted in three stages: top
100, top 35 and the final six where the concepts were evaluated by
Electrolux experts. The public could also influence the competition by
voting for their favorite idea. The students focused on different areas
throughout the process; submitting an idea and a sketch, concept
development, visual development, functionality development and the final
event presentation.

The Design Lab 2015 finalist jury, comprising Lars Erikson, Senior Vice
President and Head of Design at Electrolux, Hanna Harris, Programme
Director of Helsinki Design Week and Fredrik Magnusson, Design
Entrepreneur and CEO of Roder Innovation, selected the winner from the
six finalists.

About Electrolux Design Lab 2015

The purpose of Electrolux Design Lab is to stimulate and activate design
students globally by inviting them to present new ideas for future
household environments. Supporting the Electrolux commitment to lead the
evolution of home appliances, the competition fuels new ideas and
inspiration for innovation and offers an opportunity to reach the best
emerging talent.

First prize in the competition is a six-month paid internship at an
Electrolux Global Design Center. Half of the winners in previous years
have continued to work for Electrolux after their internship period. The
winner receives 10,000 euros, second prize is 6,000 euros and third
prize is 4,000 euros. The competition also hands out a People’s Choice
award with 2,000 euros for the concept which collects the most online

The finalists of Design Lab 2015 were:

· Voris – a robot that teaches kids the importance of taking care of
their clothes by Martha Fabiola García Bustos of Mexico · Q.H[Quadruple
H] – an air purifier and hula hoop in one by Jeongbeen Seo of South
Korea · Future Classroom – an interactive and self-sustaining kitchen
for educational use by Tobias Tsamisis of Hungary/Germany · Air Shield –
a baby stroller that creates a pure and clean microclimate by Dominykas
Budinas of Lithuania · Bloom – bridges the gap between digital and
practical education by encouraging good kitchen habits in a fun way by
Jordan Lee Martin of the United Kingdom · Plato – a robot toy that helps
you take care of your child by Mary Pilyugina of Russia

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Electrolux is a global leader in home appliances, based on deep consumer
insight and developed in close collaboration with professional users. We
offer thoughtfully designed, innovative solutions for households and
businesses, with products such as refrigerators, dishwashers, washing
machines, cookers, vacuum cleaners, air conditioners and small domestic
appliances. Under esteemed brands including Electrolux, AEG, Zanussi,
Frigidaire and Electrolux Grand Cuisine, the Group sells more than 50
million products to customers in more than 150 markets every year. In
2014, Electrolux had sales of SEK 112 billion and 60,000 employees. For
more information go to

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