Blue Goji Joins Partnership for a Healthier America and Commits to Improve the Health and Wellbeing of Low Income Children at Building A Healthier Future Summit

AUSTIN, Texas & WASHINGTON–(BUSINESS WIRE)–#ColemanFungBlue
Goji
®, a wellness technology company,
announced today that it has joined the Partnership for a Healthier
America (PHA) and, in collaboration with The Coleman Fung Foundation
Inc., has committed to improving the health and wellbeing of low-income
children in America.

Headquartered in Washington, D.C., PHA works
closely with the private sector and PHA honorary chair First Lady
Michelle Obama to help end childhood obesity.

Based in Austin, Texas, Blue Goji develops technology that makes fitness
fun. Blue Goji’s Goji Play fitness game system transforms conventional
cardio workouts into engaging and fun experiences for both adults and
kids. The Goji Play game system earned a coveted 2016 Red Dot Award for
Product Design. The Coleman Fung Foundation was established in 2006 to
support educational, social, and veteran-based initiatives.

“As a new Partner with PHA, Blue Goji shares the Partnership for a
Healthier America’s mission to end the childhood obesity epidemic within
a generation. In addition to high rates of obesity and the extensive
problems associated with nutrition, low-income children often face a
range of other challenges by the time they enter Pre-K or kindergarten,”
Fung commented. “Most low-income kids enter school lacking basic
abilities such as letter recognition and counting skills; their families
tend to struggle with many economic, social, emotional, and health
issues; they relocate frequently; and few low-income kids get outside
stimulation or enrichment opportunities. The unfortunate truth is that,
once these ‘at risk’ kids are behind at such an early age, they are
likely to stay behind for life! This is why Blue Goji is standing with
PHA and making this commitment publicly today.”

Fung added: “Blue Goji will create a unique, adaptive platform for
holistic wellness and LEARNING for low-income kids! We will do so by
extending and enhancing our Goji Play fitness game system and our
gamified GojiVerse wellness platform. And combining it – through the new
Fung Fellowship for Wellness and Technology Innovations at UC Berkeley –
with recent game science studies and neuroscience research that have
shown that physical exercises have a range of positive impacts on brain
activities.”

Partnering with The Coleman Fung Foundation, Blue Goji is creating The
Fung Fellowship for Wellness and Technology Innovations
at the University
of California, Berkeley
. This new undergraduate program features an
academic curriculum jointly supported by Blue Goji and the UC Berkeley
Brain Initiative, the College of Engineering, and the School of Public
Health. The two-year Fung Fellowship for Wellness and Technology
Innovations program will leverage Blue Goji’s gamification of health,
wellness, and learning platform and promote student-led efforts in
developing potential solutions to curb childhood obesity, especially for
underserved communities.

“Imagine outfitting Pre-K and Kindergarten classrooms with Goji Virtual
Reality (VR) Stations to infuse physical activities into the learning
process and to incentivize good behavior and academic success! With a
new type of epic, “hero’s journey-themed” immersive games such as
AdventureCorp, NinjaCamp, MarsStation, and CreativeDome, low income kids
may be able to catch up – in a fully engaged and physically ActiveVR way
– by learning about wildlife conservation, marine biology, space
exploration and other fun subject matters. Whether they’re flying
through the savannah or diving in the deep sea, we hope to improve a
child’s mental and physical states and abilities — what we call
holistic wellness — through immersive VR gaming experiences,” Fung said.

“Today, one in three American children are still not living at a healthy
weight and not all Americans have the same opportunities to be healthy,”
said PHA CEO Lawrence A. Soler. “With the help of our ever-widening
range of partners and especially Blue Goji, together we are creating a
healthier environment for America’s children, who are developing
lifelong habits they can pass on to their own children.”

About Blue Goji

Blue Goji was founded in 2011 on the big data software development and
gaming expertise of its founders who are focused on changing the health
and wellness game. Fung, the founder and former CEO of OpenLink, aligned
with Charles
Huang and Kai Huang
, brothers who developed the highly successful
Guitar Hero franchise, to start Blue Goji. For more information, please
see www.bluegoji.com.

About The Partnership for a Healthier America (PHA)

The Partnership for a Healthier America is devoted to working with the
private sector to ensure the health of our nation’s youth by solving the
childhood obesity crisis. In 2010, PHA was created in conjunction with –
but independent from – First Lady Michelle Obama’s Let’s Move! effort.
PHA is a nonpartisan nonprofit organization that is led by some of the
nation’s most respected health and childhood obesity experts. PHA brings
together public, private and nonprofit leaders to broker meaningful
commitments and develop strategies to end childhood obesity. Most
important, PHA ensures that commitments made are commitments kept by
working with unbiased, third parties to monitor and publicly report on
the progress our partners are making. For more information about PHA,
please visit www.aHealthierAmerica.org and
follow PHA on Twitter @PHAnews.

Goji Play, GojiGo, GojiTate, GojiVerse and other products, brands and
trademarks are the property of Blue Goji. All other brand and product
names are trademarks or registered trademarks of their respective
holders.

Contacts

PR Consultant for Blue Goji
Laura M. Pennino, 281.286.9398,
713.419.1776 mobile
lp@penninoandpartners.com
@laurapennino
or
Marketing
Associate for Blue Goji
Stephanie Barbour, 512.270.4747 x 108
stephanie@bluegoji.com
@BlueGoji