Blue Goji to Demonstrate Active Virtual Reality Enhancement for Award-Winning Goji Play Game System at VRLA in Los Angeles (Aug. 5-6) and GamesCom in Cologne (Aug. 18-21)

AUSTIN, Texas–(BUSINESS WIRE)–#ColemanFungBlue
® will be in attendance at the VRLA expo at the Los Angeles
Convention Center in Los Angeles, Calif., Aug. 5-6. VRLA,,
is the world’s largest virtual reality (VR) expo, and Blue Goji is
thrilled to be teaming up with HTC
to demonstrate Goji Play’s upcoming “Active VR” enhancements at
the Vive pavilion.

In addition, Blue Goji will be exhibiting at GamesCom in Cologne,
Germany, Aug. 18-21. GamesCom,,
is one of the largest expos in Europe for gaming, and Blue Goji will
be showcasing its new Active Gaming/Active VR offerings on popular VR
and non-VR platforms, supporting both Blue Goji and many third-party VR

Blue Goji has been enhancing Goji Play®, the company’s core,
patent-pending game platform, and developing new VR games for leading VR
platforms such as HTC’s Vive to deliver a unique, immersive Active VR
experience. The Active VR enhancements and new VR games will be released
in the next Goji Play system upgrade, scheduled for November 2016.

“Goji Play will transform any suitable cardio machine, like ellipticals
and stationary bikes, into an immersive ‘Game Station’ for playing VR
games. More importantly, infusing full-body cardio motion into VR game
plays, Goji Play has demonstrated promising results eliminating or
significantly reducing the common problem of VR-induced motion
sickness,” commented Coleman
, Blue Goji co-founder and CEO. Fung continued, “We are very
excited about Goji Play’s new capability to expand VR game play beyond
the sedentary or limited-movement model. And the possibility of
resurrecting millions of underutilized or unused cardio equipment at

About Blue Goji

Based in Austin, Texas, Blue Goji develops technology that makes fitness
fun. Blue Goji’s Goji Play fitness game system transforms conventional
cardio workouts into engaging and fun experiences for both adults and
kids. The Goji Play game system earned a coveted 2016 Red Dot Award for
Product Design.

Blue Goji was founded in 2011 on the gaming expertise of Charles
Huang and Kai Huang
, co-founders of Red Octane, developers of the
highly successful Guitar
franchise, and the big data software expertise of Coleman Fung,
founder and former CEO of OpenLink Financial. For more information,
please see

Goji Play, GojiTate, GameBreaks, and other products, brands and
trademarks are property of Blue Goji. All other brand and product names
are trademarks or registered trademarks of their respective holders.


PR Consultant for Blue Goji
Laura M. Pennino, 281.286.9398,
713.419.1776 mobile
Frank Huang, 512.270.4747 x 114