BOBS from Skechers Unveils Limited Edition, Pet-Themed Collection to Celebrate $3 Million Commitment to Best Friends Animal Society

Each BOBS from Skechers Purchase Supports Best Friends Animal Society
to Help Save the Lives of Shelter Pets Across the U.S.

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–BOBS from Skechers, a division of leading lifestyle footwear company,
Skechers USA, Inc. (NYSE:SKX), today unveiled a limited edition
collection to benefit Best Friends Animal Society, the only national
animal welfare organization dedicated exclusively to ending the killing
of dogs and cats in America’s shelters. The collection – featuring fun
prints of dogs, cats and the Best Friends logo – commemorates Skechers’
multi-year partnership with the organization. Each pair of BOBS from
Skechers – including these limited edition styles – contributes to
Skechers’ $3 million commitment to further Best Friends’ lifesaving
initiatives. The collection will be available for purchase starting
today at Skechers retail stores nationwide and online at Skechers.com.


“We’re thrilled to bring our charitable partnership with Best Friends
Animal Society to life with the launch of the limited edition BOBS from
Skechers collection,” said Robert Greenberg, Chairman and CEO, Skechers.
“We hope our partnership with Best Friends will inspire our customers to
consider adoption when looking for a pet, in order to reduce the number
of shelter pets killed each year. We’re excited to continue to offer new
ways in which we’re able to empower our customers to give back.”

The BOBS from Skechers Best Friends collection debuts with five styles,
all featuring the classic canvas alpargata silhouette and Skechers
Memory Foam cushioned insole for added comfort. To promote the
collaboration, Skechers will launch a national marketing campaign this
spring, which includes a new TV commercial as well as print advertising,
social media and in-store marketing.

“Every shoe purchased directly supports our mission – that one day, no
dog or cat will be killed due to not having a permanent place to call
home,” said Gregory Castle, co-founder and CEO, Best Friends Animal
Society. “With companies like Skechers we’re able to reach an entirely
new audience; we see this as a fun way to educate people about a very
serious issue. We truly believe that together we will Save Them All.”

The Skechers and Best Friends partnership was announced in November 2015
and includes this limited edition collection, co-branded shoe box
packaging for all BOBS from Skechers, national TV, print and digital
marketing, PR, POP and other in-store collateral at domestic Skechers
retail locations and participating retail partners. As part of the
partnership, BOBS from Skechers will serve as the presenting sponsor for
the animal welfare organization’s major national events including Strut
Your Mutt and Super Adoptions, and participate in additional year-round
awareness initiatives.

The limited edition collection in partnership with Best Friends is part
of BOBS from Skechers’ ongoing charitable initiatives, which includes
donating shoes to children in need around the globe.

To learn more about the partnerships follow BOBS from Skechers on
Facebook (facebook.com/BOBSfromSkechers),
Twitter (twitter.com/BOBS_Skechers),
Instagram (Instagram.com/BOBS_Skechers)
and Pinterest (pinterest.com/BOBSSkechers),
or visit www.skechers.com/en-us/bobs-for-dogs.

ABOUT SKECHERS USA, INC.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 1,340 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners in Asia, and 13
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, the completion of the expansion and upgrade of the
Company’s European distribution center, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack
of popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2015. The risks included
here are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies
assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.

About Best Friends Animal Society

Best Friends Animal Society is the only national animal welfare
organization dedicated exclusively to ending the killing of dogs and
cats in America’s shelters. A leader in the no-kill movement, Best
Friends runs the nation’s largest no-kill sanctuary for companion
animals, adoption centers and spay and neuter facilities in Los Angeles
and Salt Lake City as well as lifesaving programs in partnership with
more than 1,300 rescue groups and shelters across the country. Since its
founding in 1984, Best Friends has helped reduce the number of animals
killed in American shelters from 17 million per year to an estimated 4
million. By continuing to build effective initiatives that reduce the
number of animals entering shelters and increase the number who find
homes, Best Friends and its nationwide network of members and partners
are working to Save Them All®.

To become a fan of Best Friends Animal Society on Facebook go to: Facebook.com/bestfriendsanimalsociety.

Follow Best Friends on Twitter (twitter.com/bestfriends)
and Instagram (Instagram.com/bestfriendsanimalsociety).

Contacts

SKECHERS USA, Inc.
Jolene Abbott
310.318.3100 x 4839
jolenea@skechers.com
or
Best
Friends Animal Society
Eric Rayvid
646.699.7838
ericr@bestfriends.org