In another successful BAM Brigade campaign, the 3rd
annual Holiday Book & Toy Drive exceeded its goal of $1 million.
Donations are given to local charities for distribution to children in
BIRMINGHAM, Ala.–(BUSINESS WIRE)–Books-A-Million and the BAM Brigade surpassed the donation goal of $1
million for the 3rd Annual Holiday Book and Toy Drive. All
Books-A-Million locations participated in the drive for local charities
and the campaign has exceeded its goal of $1 million each year it has
The Holiday Book and Toy drive marks another successful campaign for the
BAM Brigade, as it continues to support the local communities in which
“It is important during the holidays to give back to our local
communities, and we knew we could count on the BAM Brigade to give their
full support to this donation drive,” said Scott Kappler, Vice President
of Marketing for Books-A-Million. “It is exciting to know that these
efforts will help make the holiday season a little brighter for some
This year’s donation drive theme was “Grow Your Heart 3 Sizes,”
referencing the Dr. Seuss Christmas classic, “How the Grinch Stole
Christmas.” Artwork from the popular story was given to Books-A-Million
by the Seuss Estate and Random House to promote the donation drive.
Books-A-Million is the second largest chain of bookstores in the United
States, headquartered in Birmingham, Alabama. Books-A-Million got its
start in 1917 as a magazine stand in Florence, Alabama and now operates
over 250 stores in the 32 states as well as an online store at www.booksamillion.com.
While Books-A-Million’s presence has grown, the goal has remained the
same: to serve each community with the best selection of books, toys,
tech and more, all at great prices. Find the nearest Books-A-Million at http://www.booksamillion.com/storefinder.
Zach Searcy, 205-909-3592