Books-A-Million Partners with Children’s of Alabama to Present Second Annual Superhero Month this October

Children and families fighting chronic illnesses honored with fun
activities all month long

BIRMINGHAM, Ala.–(BUSINESS WIRE)–#BAM–Capes and crowns will be front and center during Children’s of
annual Superhero Month happening throughout the
month of October! Presented by Books-A-Million, the
inspirational “The Power of Children’s” campaign honors
brave children and their families who are fighting chronic illnesses at
Children’s of Alabama with spirited festivities that celebrate courage
and inner strength!

“It is our privilege and honor to once again partner with Children’s of
Alabama to present Superhero Month,” said Scott Kappler, Books-A-Million
Vice President of Marketing. “We couldn’t be more proud to serve
alongside an organization that touches the lives of so many people in
our community and within our own company. Through this campaign, we’re
able to provide these kids with an opportunity to simply be a kid again;
to be silly and smile; to enjoy fun amidst the challenges they’re going
through on a daily basis.”

The month-long celebration will kick off this Friday, September 30
with a private superhero meet and greet at the hospital. Patients will
receive capes and masks, in addition to being able to participate in
arts and crafts activities. During the evening, glow sticks will be
passed out for the Let Your Power Shine event, while blue lights
illuminate the sky from the top of the hospital to honor both patients
and staff. Throughout the rest of the month, a variety of
superhero-themed events – from art activities including painting your
super power; to special visits from not-so-average window washers – will
take place for patients and parents to enjoy!

For more information on the Power of Children’s campaign or to donate,


Books-A-Million, headquartered in Birmingham, Ala., is the second
largest chain of bookstores in the United States. Books-A-Million got
its start in 1917 as a magazine stand in Florence, Ala., and now
operates over 250 stores in the 32 states as well as an online store at
While Books-A-Million’s presence has grown, the goal has remained the
same: to serve each community with the best selection of books, toys,
tech and more, all at great prices. Find the nearest Books-A-Million at

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Since 1911, Children’s of Alabama has provided specialized medical care
for ill and injured children. Ranked among the best pediatric medical
centers in the nation by US News & World Report, Children’s provided
care for youngsters from every county in Alabama, 41 other states and
eight foreign countries last year, representing more than 677,000
outpatient visits and more than 15,000 inpatient admissions. With more
than 2 million square feet, it is the third largest pediatric medical
facility in the U.S. Children’s offers inpatient and outpatient services
across its Russell Campus on Birmingham’s historic Southside with
additional specialty services provided at Children’s South, Children’s
on 3rd and in Huntsville and Montgomery. Primary care is provided at
more than a dozen medical offices in communities across central Alabama.
Children’s of Alabama is the only medical center in Alabama dedicated
solely to the care and treatment of children. It is a private,
not-for-profit medical center that serves as the primary site of the
University of Alabama at Birmingham (UAB) pediatric medicine, surgery,
psychiatry, research and residency programs. More information is
available at


BRAVE Public Relations
Chelsea Bohannon, 404-233-3993