Boorito is Back at Chipotle (Who Needs Candy?)
Customers in costume score $3 burritos and help raise $1 million to
support a better food future
DENVER–(BUSINESS WIRE)–Chipotle Mexican Grill (NYSE: CMG) announced today the return of its
annual Halloween celebration, Boorito on Monday, October 31st
from 3 p.m. to closing at all Chipotle locations. Customers dressed in
costume will score $3 burritos, bowls, salads or tacos. If you needed
just a little nudge to dress up for Halloween, this should do it.
Boorito fans can go all-out with complex costumes that took weeks to
make or simply show up in an over-sized t-shirt carrying a couple of
frozen waffles (stranger things have happened).
“Boorito is a tradition that we started in 2000, to simply give a treat
to our customers while celebrating Halloween. It’s gotten to the point
that for our long-term customers, we don’t even need to mention Boorito
anymore, as they’re coming in anyway knowing they’re going to have a
great time enjoying the food they love, all while supporting a good
cause.” said Mark Crumpacker, chief creative and development officer at
Chipotle.
What started as just a fun way to celebrate Halloween has turned into a
very effective fundraiser. Over the last four years, through Boorito
Chipotle customers have helped raise $4 million for the Chipotle
Cultivate Foundation simply by coming in dressed in costume. Proceeds
from this year’s event, up to $1 million, will benefit the foundation
established in 2011 to allow Chipotle to extend its commitment to
creating a more sustainable food future.
This is one event that really does put the “fun” in “fundraiser” — where
Chipotle customers can have good fun and good food, for a good cause.
For more information about this year’s Boorito celebration, and the
Chipotle Cultivate Foundation, please visit www.chipotle.com/boorito.
ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food With Integrity, Chipotle is seeking better food from using
ingredients that are not only fresh, but that — where possible — are
sustainably grown and raised responsibly, with respect for the animals,
the land and the farmers who produce the food. In order to achieve this
vision, we focus on building a special people culture that is centered
on creating teams of top performers empowered to achieve high standards.
This people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more than
2,000 restaurants, including 20 Chipotle restaurants outside the U.S.
and 15 ShopHouse Southeast Asian Kitchen restaurants, and is an investor
in an entity that owns and operates three Pizzeria Locale restaurants.
For more information, visit Chipotle.com.
Contacts
Chipotle
Chris Arnold, 303-222-5912
carnold@chipotle.com
