Boost Mobile and iNSPIRE! Take Home Best of Show at the Dallas ADDY Awards
Boost Mobile is proud to announce the recent success in three different
categories for Boost Mobile Hispanics work in the advertising awards:
the ADDYs. Created and produced by Boost Mobiles advertising agency of
record, iNSPIRE!, the wins included awards in the category of Consumer
Services with a Best of Show and Gold award for their spot Overlooked,
and a win in the Television category with a Bronze ADDY for their spot
titled Bop Bag.
The Dallas ADDYs had over 450 entries this year and it was the event
with the highest attendance in the clubs history. The event was held at
the new Omni Hotel in the heart of the city.
“Weve been extremely happy to create this partnership with iNSPIRE! and
work with them for over three years, Caralene Robinson, Boost Mobile
Vice-president said. The Dallas ADDY recognition means the support from
the community for our creative work, Robinson said.
Boost Mobile has taken home over five local ADDY awards for their work
with iNSPIRE! in the last three years, including Best of Show two out of
three times since 2009 when the brand was launched to the Hispanic
consumer.
Part of a campaign titled Leaving Abuses included Overlooked and
Bop Bag intending to leverage the rich emotional language
Hispanics use to describe their economic struggles and experiences with
wireless companies. The Leaving Abuses campaign reflected this angst
and frustration while also providing a refreshing message of empowerment
to inspire consumers to take a stand against abusive practices and make
the switch to Boost Mobile, a different kind of wireless company.
About the ADDYS
World’s largest advertising competition, founded in Florida in 1960 it
was adopted by the American Advertising Federation, a not-for-profit
industry association, as a national competition in 1968.
The ADDY Awards is unique among other advertising creative competitions
in that it is the only competition that includes three levels of
judging: local, regional, and national. Winning an ADDY at each level
qualifies the work to progress to the next higher level.
About Boost Mobile
Boost Mobile, one of Sprints award-winning prepaid brands, offers
wireless phones and services with no long-term contracts. Boost Mobile
redefines value for wireless consumers with its Monthly Unlimited with
Shrinkage no-contract service, where the longer you stay the less you
pay with on-time payments for unlimited voice, text messaging, Web,
email and calls to 411. Boost Mobile offers nationwide service on the
Nationwide Sprint Network, reaching more than 280 million people, and on
the Nextel National Network, reaching more than 278 million people, with
no activation or long-distance fees. Boost Mobile offers a selection of
quality handsets from LG, Motorola, Research In Motion (RIM), Samsung,
Sanyo and ZTE, ranging from entry-level to Android smartphone devices
available nationwide at nearly 20,000 major retail stores, including
Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart,
Sprint retail stores, independent wireless dealer locations, and on HSN,
a leading TV home shopping network. Re-Boost® cards are available at
approximately 100,000 locations throughout the United States. Experience
Boost Mobile on the Web at Facebook and Twitter; and purchase products
About iNSPIRE!
iNSPIRE! is an award-winning independent advertising agency that
specializes in connecting with the Latino consumer. Established in 1998,
iNSPIRE! is based in Dallas, Texas with 11 field offices across the
country. iNSPIRE! specializes in advertising, branding, creative,
digital, media planning and buying, sales metrics and consumer insights
research, and word-of-mouth marketing. Some of its clients include:
McDonalds, Midas, Boost Mobile, Western Union, Mattress Giant, among
others. iNSPIRE! works tirelessly to drive change in consumer actions
through advertising and marketing mediums. For more information, visit www.inspireculture.com.
