Boost Mobile and iNSPIRE! Take Home Best of Show at the Dallas ADDY Awards

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Boost Mobile is proud to announce the recent success in three different

categories for Boost Mobile Hispanic’s work in the advertising awards:

the ADDYs. Created and produced by Boost Mobile’s advertising agency of

record, iNSPIRE!, the wins included awards in the category of Consumer

Services with a Best of Show and Gold award for their spot Overlooked,

and a win in the Television category with a Bronze ADDY for their spot

titled Bop Bag.

The Dallas ADDYs had over 450 entries this year and it was the event

with the highest attendance in the club’s history. The event was held at

the new Omni Hotel in the heart of the city.

“We’ve been extremely happy to create this partnership with iNSPIRE! and

work with them for over three years,” Caralene Robinson, Boost Mobile

Vice-president said. “The Dallas ADDY recognition means the support from

the community for our creative work,” Robinson said.

Boost Mobile has taken home over five local ADDY awards for their work

with iNSPIRE! in the last three years, including Best of Show two out of

three times since 2009 when the brand was launched to the Hispanic

consumer.

Part of a campaign titled “Leaving Abuses” included Overlooked and

Bop Bag intending to leverage the rich emotional language

Hispanics use to describe their economic struggles and experiences with

wireless companies. The “Leaving Abuses” campaign reflected this angst

and frustration while also providing a refreshing message of empowerment

to inspire consumers to take a stand against abusive practices and make

the switch to Boost Mobile, a different kind of wireless company.

About the ADDYS

World’s largest advertising competition, founded in Florida in 1960 it

was adopted by the American Advertising Federation, a not-for-profit

industry association, as a national competition in 1968.

The ADDY Awards is unique among other advertising creative competitions

in that it is the only competition that includes three levels of

judging: local, regional, and national. Winning an ADDY at each level

qualifies the work to progress to the next higher level.

About Boost Mobile

Boost Mobile, one of Sprint’s award-winning prepaid brands, offers

wireless phones and services with no long-term contracts. Boost Mobile

redefines value for wireless consumers with its Monthly Unlimited with

Shrinkage no-contract service, where the longer you stay the less you

pay with on-time payments for unlimited voice, text messaging, Web,

email and calls to 411. Boost Mobile offers nationwide service on the

Nationwide Sprint Network, reaching more than 280 million people, and on

the Nextel National Network, reaching more than 278 million people, with

no activation or long-distance fees. Boost Mobile offers a selection of

quality handsets from LG, Motorola, Research In Motion (RIM), Samsung,

Sanyo and ZTE, ranging from entry-level to Android™ smartphone devices

available nationwide at nearly 20,000 major retail stores, including

Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart,

Sprint retail stores, independent wireless dealer locations, and on HSN,

a leading TV home shopping network. Re-Boost® cards are available at

approximately 100,000 locations throughout the United States. Experience

Boost Mobile on the Web at Facebook and Twitter; and purchase products

at www.boostmobile.com.

About iNSPIRE!

iNSPIRE! is an award-winning independent advertising agency that

specializes in connecting with the Latino consumer. Established in 1998,

iNSPIRE! is based in Dallas, Texas with 11 field offices across the

country. iNSPIRE! specializes in advertising, branding, creative,

digital, media planning and buying, sales metrics and consumer insights

research, and word-of-mouth marketing. Some of its clients include:

McDonald’s, Midas, Boost Mobile, Western Union, Mattress Giant, among

others. iNSPIRE! works tirelessly to drive change in consumer actions

through advertising and marketing mediums. For more information, visit www.inspireculture.com.