Bounty Paper Towels Partners with Jeff Mauro to Celebrate National Pet Day in Chicago

CINCINNATI–(BUSINESS WIRE)–For its second event celebrating life’s big and small “firsts,” Bounty
Paper Towels has teamed up with soon-to-be dog owner Jeff Mauro, host of
Sandwich Kings on Food Network, to celebrate National Pet Day in
Chicago. Bounty, with the help of Mauro, wants to remind everyone that
Bounty is there to help new pet owners enjoy the memorable first moments
with your pets and not worry about the mess.

Welcoming a new pet to the family is one of the messiest firsts you can
experience. According to a survey conducted by Bounty and Wakefield
Research, on average it takes Americans 8 minutes to forgive a new pet
for making their first mess in the home. With 2 times more absorbent*
Bounty, people can quickly tackle more pet messes per roll, from
inevitable water bowl spills to muddy paw prints.

To help pet owners prepare for their first messy moments, Bounty and
Mauro will be at Chicago’s Bucktown PetSmart (2665 N Elston Ave.) for
the store’s Puppy Parenting 101 event on Monday, April 11, National Pet
Day. During the event, attendees can visit the “Messy But Memorable”
sessions, which will feature quick tips and tricks for feeding,
potty-training, bathing, grooming and most importantly – clean-up.
4Paws4U4Ever, a family-run shelter that believes animals should be
treated with kindness and love, will also be there to give attendees the
opportunity to adopt a new furry friend.

“Bounty recognizes the importance of life’s firsts. Whether it’s a first
birthday, first home, or first pet, these moments – while they seem to
pass by quickly – make memories that last a lifetime,” said Victoria
Schooler of P&G Family Care Communications. “That’s why Bounty wants to
help people celebrate these memorable firsts without worrying about the
messes that come with them. Bounty is more absorbent and lasts longer,
which means you don’t need as much to tackle any mess – especially those
that come with a new pet.”

In addition to the “Messy But Memorable” sessions, the Bounty Clean Crew
will be on hand to distribute coupons and product samples, so new pet
owners – and their homes – are stocked with the essentials to deal with
their first pet messes.

For more information on Bounty, visit www.Facebook.com/Bounty
or follow us on Twitter at www.Twitter.com/Bounty.
For more pet tips or to find out about your local PetSmart’s events,
visit www.PetSmart.com.

*vs the leading ordinary brand

About Procter & Gamble [NYSE:PG]

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

Contacts

For Procter & Gamble
Tonia Elrod, +1-513-634-4939
elrod.t@pg.com
or
For
MSLGROUP
LeAnne Leget, +1-646-500-7769
LeAnne.Leget@mslgroup.com