Third international award validates innovation behind Nautilus,
Inc.’s Bowflex Max Trainer®
VANCOUVER, Wash.–(BUSINESS WIRE)–February 25, 2016 – Nautilus,
Inc. (NYSE: NLS), a leader in innovative fitness equipment, has
received Sport-Tiedje Group’s 2015 Gepard Award in the Innovation of the
Year category for its Bowflex Max Trainer® cardio machine. Sport-Tiedje
Group is Europe’s largest chain of specialist fitness stores and
operates over 40 stores across the UK, Netherlands, Belgium, Denmark,
Germany, Austria and Switzerland.
“This is the third international award Bowflex Max Trainer has received
for its innovative design, and we’re thrilled to see yet another
positive marker for the product’s viability with consumers
internationally,” said Jeff Collins, Vice President, General Manager
Retail of Nautilus, Inc. “This one-of-a-kind product meets key demands
from the European consumer, who has limited time and space for fitness
equipment. The Bowflex Max Trainer delivers a full-body workout that
delivers results in 14 minutes.”
The Bowflex Max Trainer is an all-in-one cardio machine that combines
the power of an elliptical and stair stepper to burn up to 2.5 times the
calories of other exercise equipment. The innovative design enables
full-body movement that engages the upper body 80 percent more than a
traditional elliptical while remaining easier on the joints. Users can
track their workouts with the free Bowflex Max Trainer app that
wirelessly transfers all workout data via Bluetooth® Smart technology.
It tracks every detail — from time on the machine to calories burned —
and automatically syncs workout data with Apple Health, Google Fit, as
well as MyFitnessPal.
For the 2015 Gepard Award, Sport-Tiedje Group store managers were asked
to nominate products in four categories: Supplier of the Year, Service
of the Year, Product of the Year and Innovation of the Year. In the
Innovation of the Year category, the Bowflex Max Trainer received over
80 percent of all votes, making it the clear category winner.
“The Bowflex Max Trainer is a true market innovation – I don’t recall
our store managers ever being so excited about a new product, and it is
our expectation that the Bowflex Max Trainer will win over many
customers,” said Sebastian Campmann, Managing Director, Sport-Tiedje
Group. “Nautilus, Inc. has a strong track record of combining form and
function to develop breakthrough products. They have raised the bar
again with the Bowflex Max Trainer, which is a home fitness machine
unlike anything else on the market.”
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus,
Inc. (NYSE: NLS) is a global fitness solutions company that believes
everyone deserves a fit and healthy life. With a brand portfolio
including Bowflex®, Nautilus®, Octane Fitness®, Schwinn® and Universal®,
Nautilus, Inc. develops innovative products to support healthy living
through direct and retail channels as well as in commercial channels
with Octane Fitness® products.