Branded Entertainment Network Honored with a Digiday Video Award for Ubisoft® Tom Clancy’s The Division®: Agent Origins Campaign
BEN Recognized for Work with YouTube Creators on First-of-its-kind
Live Action Promotional Video
LOS ANGELES–(BUSINESS WIRE)–Branded
Entertainment Network (BEN), which connects global brands to
consumers through the power of popular entertainment, was awarded a Digiday
Video Award in the Best Multi-Platform Video Campaign category for
its work with Ubisoft on a live-action promotional video for the release
of Tom Clancy’s The Division, which broke sales records at launch for
the video game publisher. The Digiday Video Awards recognize the most
outstanding and inspired work in branded digital video, video marketing
and video advertising.
Written and produced by YouTube creators Corridor Digital, RocketJump
and devinsupertramp, the first-of-its-kind promotional video brings the
heroes, setting and personality of Tom Clancy’s The Division to life for
gamers worldwide. BEN partnered with its team of influencers to create
four videos to promote Tom Clancy’s The Division, with each short
tailored creatively to match the participating creator’s unique style of
content.
The shorts could be enjoyed in any order and each linked to the others,
inviting viewers to binge the content and share their experience across
social media. The videos, which were hosted on each content creator’s
channels and Ubisoft’s YouTube channel, were combined to create a
first-of-its-kind 30-minute promotional video hosted on Amazon Prime.
Following the release of these videos, BEN also partnered with gaming
influencers to create Twitch livestreams to encourage viewership leading
up to launch day, helping to boost Tom Clancy’s The Division to the top
featured game on Twitch.tv’s homepage after receiving millions of
additional views.
“Our partnership with Ubisoft on Tom Clancy’s The Division solidifies
the impact influencer marketing can have when leveraged in an authentic
and creative way,” says Ricky Ray Butler, EVP, Client Services at BEN.
“At BEN, we pride ourselves on our strong relationships and industry
knowledge. Because we understand and consider both brand and creator
needs and processes, we are able to execute massively successful work.”
For more details on this campaign and to watch all influencer videos
visit BEN’s website here.
About Branded Entertainment Network (BEN) Group
The Branded Entertainment Network empowers agencies, brands, publishers,
and other media producers to capture the attention of audiences
worldwide by integrating premium and timely entertainment content into
their communications. From the world’s leading product integration
platform (BEN),
to the global leading agency for rights and music clearances (Greenlight),
Branded Entertainment Network helps elevate projects, amplify brands,
and captivate audiences.
About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive
entertainment and services, with a rich portfolio of world-renowned
brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game
series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s
worldwide network of studios and business offices are committed to
delivering original and memorable gaming experiences across all popular
platforms, including consoles, mobile phones, tablets and PCs. For the
2015-16 fiscal year Ubisoft generated sales of €1,394 million. To learn
more, please visit www.ubisoftgroup.com.
© 2016 Ubisoft Entertainment. All Rights Reserved. Tom Clancy’s, The
Division logo, the Soldier icon, Ubisoft and the Ubisoft logo are
trademarks of Ubisoft Entertainment in the U.S. and/or other countries.
Contacts
Zinnia Gill for BEN Group
zinnia@kitehillpr.com
