Braun Launches New Series 3 Shave & Style, the Perfect Tool for Starting a Styling Journey

NEW YORK–(BUSINESS WIRE)–Braun, the world’s most trusted* grooming brand, today announces the
launch of the new Series 3 Shave & Style, the ideal starter kit for men
who are just starting their styling journey. In striving to provide the
tools for the best shave, new research commissioned by Braun in June
2016 examines key typologies of the modern man to identify the worst
environments, climates, and lifestyles for skin. When polling an 18-34
year old audience, Braun discovered the aggressors most commonly
plaguing these men and designed its newest Series 3 Shave & Style
specifically to combat these problems.

Braun’s research revealed that with added challenges and environment
stressors, men are struggling with their skin more than ever before, and
that over half of all men feel that they are being held back by their
skin. Most significantly, more than 50% of all men across the globe are
being held back by sensitive skin, with more than one in three men
naming spots, dryness, and redness being their biggest sensitive skin
concerns.

In a separate survey, Braun found that 79 of US women think it’s very
important for the men in their lives to appear well groomed, while 44%
found scruff the most attractive facial hair style for 2017. Knowing
this, men are likely to style their facial hair, even in sensitive areas
and with their sensitive skin concerns.

Braun, committed to helping to alleviate these struggles and provide the
best shave and style experience for men, has created a shaver that
minimizes skin irritation and provides a three-in-one solution for ease
of shaving and styling. The Series 3 Shave & Style is the most
affordable 3-flex shaver within the Braun electric shaver portfolio. It
is a three-in-one versatility solution for the man who wants to have the
freedom of choice between a clean shave and a precise beard style with
one device. Established ProSkin technology pairs up with a set of
changeable beard trimmer attachments. Built with the power of German
precision engineering, it does not compromise on skin comfort. The
shaving head attachment works in straight, intuitive strokes so men do
not have to circle over the same spot twice, helping to minimize skin
irritation. Three independently floating cutting elements, forming the
3-flex head, adapt to every facial contour for an optimized close shave
that is sensitive on skin.

“Men often overlook how much a shaver can influence how their skin looks
and feels,” says Ben Wilson, Industrial Designer at Braun. “The human
face can be compared to a landscape full of curves and contours. Keeping
close contact with the skin at any time during the shave is thus a
challenge for any shaving system. At Braun, we strive to design shavers
that ensure that their skin is the last thing a man has to worry about.”

“No matter the facial hair style men sport, they are likely to shave and
trim around sensitive areas, like the neck,” says Braun Grooming Expert,
Sascha Breuer. “To ensure the most comfortable experience, allowing men
to achieve their perfect shave or style look, Braun has introduced the
Series 3 Shave & Style, for ease and versatility.”

The Series 3 Shave & Style is a Wet and Dry model that can be used in
the shower with foam or gel for a more comfortable shaving experience.
The Series 3 Shave & Style provides versatility for the man who wants to
have the freedom of choice between a clean shave and a precise beard
style, featuring a set of interchangeable beard trimmer attachments for
creating sharp beard styles with the utmost precision. Not only is it
built to combat skin sensitivity men are most concerned about, but it is
also a great multi-tasker. The new Series 3 shaves and styles in one, so
there is no need for two different products, making this the idea new
shaver for a man just beginning his grooming journey.

For more information, please visit news.braun.com.

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921,
develops and manufactures a wide variety of small domestic appliances
that marry technical innovation, reliable quality and distinctive
design. These range from electric shavers to beauty products. Braun
products enjoy worldwide distribution. Please visit http://www.braun.com
for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.

Contacts

Ketchum
Kari Stephenson, 212-796-9813
kari.stephenson@ketchum.com