Bridge2 Solutions Closes $35 Million Equity Financing to Fuel Continued Growth

Updata Partners invests in Bridge2 Solutions, the leading
Software-as-a-Service platform for loyalty and rewards redemption

ATLANTA–(BUSINESS WIRE)–Bridge2 Solutions, Inc., the pioneer and global leader of innovative
technology solutions for the loyalty and rewards industry, announced
today it has raised $35 million from Updata Partners.


This is the first equity financing in the ten-year history of Bridge2
Solutions, a company that connects loyalty and rewards members directly
with commerce partners for ubiquitous redemption of loyalty currencies.

By enabling point redemption, Bridge2 Solutions helps program sponsors
reinforce their brands, drive loyalty, and unlock the billions of
dollars-worth of unspent purchasing power held by their customers.

The Updata investment comes during a time when Bridge2 Solutions is
experiencing significant growth, both domestically and internationally.
Today, the company provides its software-as-a-service (SaaS) redemption
platform to four of the top ten North American financial institutions,
two of the top three global financial companies, and many other leading
organizations.

Bridge2 Solutions plans to use the capital to build on this momentum and
further penetrate its core markets as well as expand into complementary
verticals.

“We are thrilled to have developed a partnership with Updata for our
capital raise,” said Craig McLaughlin, CEO and founder of Bridge2
Solutions. “We wanted a financing partner that brought proven,
successful operating experience to the board room, and we have found
that and more with Updata. I am confident the addition of Updata will
help the company accelerate its expansion and will be a great add to our
team.”

”Updata is excited to support Bridge2 Solutions as the technology
disruptor in a large and expanding market,” said Carter Griffin, general
partner at Updata Partners. “The Bridge2 team has done a tremendous job
bootstrapping the business and Updata is thrilled to support the next
phase of growth.”

About Bridge2 Solutions

Founded in 2006, Bridge2 Solutions offers the first global
software-as-a-service (“SaaS”) redemption platform for the loyalty and
rewards industry. The company’s platform directly connects loyalty and
rewards program sponsors with the largest and most trusted retail,
merchant, and travel brands, removing the need to purchase and store
physical inventory. Bridge2 Solutions offers a best-in-class customer
experience with millions of redemption options for travel, merchandise,
gift cards, e-certs, digital products, event tickets and activities —
all supported by an award-winning search engine. The combination of
technology and content ensures participants can utilize points as
ubiquitous tender for what they want, when they want it, and how they
want to receive it. Bridge2 Solutions powers rewards platforms for four
of the top ten North American financial institutions, two of the top
three global financial technology companies, and the top global
companies within the travel and hospitality and health and wellness
industries. For more on Bridge2 Solutions, please visit http://www.bridge2solutions.com.

About Updata Partners

Updata Partners is a leading technology-focused growth equity firm with
more than $650 million of capital under management. Updata invests in
high-growth software, Internet, and technology-enabled service
businesses with innovative intellectual property and market-leading
solutions. Led by an investment team averaging more than 20 years of
experience in the technology industry, Updata seeks investments where
the combination of the firm’s financial backing and the operating
expertise of its partners will accelerate growth. For more information
about Updata Partners, please visit http://www.updata.com.

Contacts

Bridge2 Solutions, Inc.
Larry Wine, 678-534-5703
lwine@bridge2solutions.com