Brit + Co Joins Snapchat Discover

Brit + Co to serve as first publisher to launch a holiday-themed
content channel

SAN FRANCISCO–(BUSINESS WIRE)–Today, Brit + Co unveiled their new Snapchat Discover channel, becoming
the first publisher to create a holiday-themed channel for the social
network. Everything Brit + Co readers have come to love about the site
will now be available in a snackable and fun mobile experience. Targeted
at a teen and millennial audience, the content delivers a fresh and
inspiring take on celebrating the holidays with humor, creativity and
style. The content and ad experiences are uniquely designed for the
Snapchat platform, with shareable and engaging illustrations, videos and
vignettes.

“Our partnership with Snapchat gives Brit + Co an opportunity to broaden
our reach and audience in a social and engaging way,” said Brit Morin,
CEO and founder of Brit + Co. “We’re excited about the prospect to
further our mission of inspiring and enabling millennials to be more
creative, especially during the holiday season.”

Brit + Co excels at teaching the digital generation how to get
creatively inspired for all types of seasons and occasions. The Brit +
Co holiday channel will include custom seasonal pop-culture content
alongside shopping and gifting ideas, DIY projects, recipes, decorating
ideas and hacks. Injecting a fresh take on classic themes is a Brit + Co
specialty. As such, users will find unique content such as nostalgic
throwbacks to old Christmas movies, tips on how to create better holiday
photos, guides to making healthier versions of your favorite holiday
treats, and all kinds of affordable DIY gifting ideas. The Brit + Co
holiday channel will run from November 27th to December 3rd and from
December 18th to December 24th.

“We love Brit + Co’s fresh and fun perspective on holiday-themed content
and creative projects and think our Snapchat community will as well,”
said Nick Bell, Head of Content at Snapchat. “From the project
themselves to the channel packaging overall, Brit + Co has found a fresh
way to power the season of giving.”

About Brit + Co:

Founded by Brit Morin in 2011, Brit
+ Co
is a new media and commerce company that enables creativity
through inspirational content, online classes and do-it yourself kits.
From traditional crafts to high-tech manufacturing, Brit + Co connects
millions of users with makers, designers, chefs and inventors, together
building a community of creativity. Users can purchase DIY project kits
and products from a curated selection of makers in the Brit
+ Co Shop
. They can learn new creative skills through online tutorials
and a series of exclusive e-classes.
Brit + Co is available for download on iOS,
Android,
and Windows
Phone
; connect with us online at Facebook,
Pinterest,
Instagram,
YouTube,
and Twitter.

Contacts

Brit + Co
Demetra Airaudi, 650-799-9358
demetra@brit.co