British Airways and ClassPass Launch Flight and Fitness Offers to Help Americans Maintain 2017 New Year’s Resolutions

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NEW YORK–(BUSINESS WIRE)–With New Year’s resolutions top of mind, British Airways and ClassPass,
the monthly subscription service providing access to the world’s largest
network of boutique fitness studios and gyms, are launching vacation and
fitness offers for customers looking to travel more and get healthy in
2017.

A survey of Americans commissioned by British Airways revealed travel
and fitness goals proved difficult to achieve in 2016. While almost 30
percent resolved to travel more last year, about 1 in 3 of them did not
meet their goals. Of the 61 percent who wanted to get healthy, more than
half broke their resolutions. Regardless of the goal, about 60 percent
said on average they stop making progress on their resolutions after
three months or less. Only 8 percent said they keep their resolutions
all year.

To help customers satisfy their New Year’s travel resolutions, British
Airways is offering great package deals with flights plus five nights
hotel* from all US gateways with travel to London and select European
cities. Packages
for travel from New York JFK to London start from $689 per person
inclusive of taxes, fees and carrier charges, including roundtrip World
Traveller economy airfare and five nights at the Tune Hotel, Paddington.

Packages from New York to Paris start from $699, including roundtrip
World Traveller economy airfare and five nights at the Pavillon Monceau.
Similar package deals are also available from all other US British
Airways gateways to London, Paris, Rome, and Barcelona with a wide
selection of curated hotels.

Packages are available to book through January 24, 2017, for travel in
February 2017. Travel from March 24 – November 30, 2017 is available at
varied prices. Flight plus car rental packages are also available in the
UK and Europe with up to 25% off European car rental. Visit ba.com
for full offer details.

British Airways customers new to ClassPass can redeem an offer for 70
percent off the first month of any of their fitness plans available from
select British Airways US gateway cities. ClassPass members can book
fitness classes when they travel in any of the brand’s 39 cities
worldwide – including London – meaning travelers can maintain their
fitness goals on the go. Certain restrictions and redemption information
here: www.classpass.com/britishairways.

Simon Brooks, British Airways’ senior vice president North America, said
What better way to start off the New Year than to plan a trip to Europe
and experience great culture, world class entertainment and terrific
shopping. And with the strength of the dollar your money will go
further, so there’s never been a better time to visit for those with
resolutions to travel more and save this year.”

This is the first time ClassPass has worked with an airline on a
membership offer, which will help ease a common pain point among
travelers. According to the survey, 66 percent of Americans strive to be
healthier while traveling.

The survey also found that Americans have high workout goals this year
and look to emulate their favorite celebrities’ features. For the
respondents with celebrity workout goals, these celebs topped the charts:

Top US female celebrities: Jennifer Aniston’s arms (20 percent),
Michelle Obama’s arms (20 percent)

Top US male celebrities: Dwayne ‘the Rock’ Johnson’s legs (27
percent), Mark Wahlberg’s abs (20 percent)

Top British female celebrities: Victoria Beckham’s abs (40
percent), Kate Winslet’s bum (13 percent)

Top British male celebrities: Daniel Craig’s abs (36 percent),
David Beckham’s legs (22 percent)

About ClassPass

Founded in 2013, ClassPass is a monthly subscription service providing
access to the world’s largest network of boutique fitness studios and
gyms. With tens of thousands of classes available at over 8,500
locations worldwide, ClassPass makes working out more engaging,
accessible, and affordable, giving members unprecedented choice and
flexibility by offering a diversity of options, including cycling,
Pilates, yoga, boot camp, strength training, dance and more.

Notes to Editors:

  • *Based on double occupancy
  • The ClassPass offer is available in Atlanta, Austin, Boston, Chicago,
    Dallas, Denver, Houston, Los Angeles, Miami, New York, Orlando,
    Philadelphia, Phoenix, San Diego, San Francisco, Seattle, Tampa, and
    Washington DC. Limited time only, while supplies last. Class
    cancellation fees apply during the promotional period. Offer ends
    January 24, 2017. New members only. Terms and conditions apply. After
    the promotional period, membership automatically renews at the
    standard monthly rate plus tax where applicable. Members can cancel
    online at any time. Additional information here: www.classpass.com/britishairways
  • The survey of 1,028 respondents in the US was commissioned by British
    Airways and the research was conducted by Censuswide. Censuswide
    abides by and employs members of the Market Research Society which is
    based on the ESOMAR principles.

Contacts

Media:
Americas Communications
Michele Kropf, 212 716 0477
americas.communications@ba.com