British Swim School Closes out Banner Year Exceeding 100-Unit Milestone

Water Safety and Survival Franchise Hits Impressive Growth Marks, 27
Franchise Territory Agreements Signed in 2016

FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–British
Swim School, the pioneer of gentle, non-traditional infant water
safety programs, is splashing into 2017 exceeding $8.7 million in
system-wide sales.

Throughout 2016, British Swim School sold 27 territories, bringing the
brand’s presence to 71 territories in 15 states. Completing the year
with 27 agreements signed, the franchise projects a minimum of eight
pools opening in the New Year and anticipates an additional 8 franchise
territories to be sold in the first quarter of 2017. Quickly cementing
itself as the leader in the water safety segment, British Swim School
led 9,000 lessons per week and conducted more than 475,000 swim lessons
throughout 2016, a 100,000 increase from 2016.

Centered on a two-step curriculum teaching children and adults of all
ages water safety and survival skills first and swimming skill
development second, the British Swim School franchise concept operates a
unique water safety program with teaching methods that serve as a
trademark for the brand. The company offers lessons out of multiple
national fitness chains and hotel pools year round and, based on the
premise that children progress at different rates, and does not run on
“set courses”. Each child, regardless of age, is placed in their correct
skill level and will have certain achievable objectives. The child will
be graduated from that level and moved onto the next without a waiting
period, as found in a course driven program.

“2016 has been an exceptional year for our brand,” stated Rita Goldberg,
CEO and founder of British Swim School. “We’ve surpassed our 100 pool
count milestone and grown our franchise family to 40 people who are
dedicated to spreading awareness on the importance of water survival
skills for children. The inherent demand for our services is clearly
demonstrated through our rapid expansion, and we look forward to
continue adding qualified partners to our system.”

Expanding in key high-growth markets, British Swim School’s development
strategy focuses on parenting with aspiring entrepreneurs to further
develop existing markets and break into new territories across the
country, like North Carolina and Arizona. Key growth markets include
Florida, Illinois, Texas, and Pennsylvania.

Offering an attractive, low-cost investment opportunity under $100,000,
owning a British Swim School does not require a large expense for pool
construction unlike other swim concepts. Alternatively, British Swim
School’s business model allows franchisees to lead classes from pools in
existing fitness chains, residential buildings, hotels, etc., thus
decreasing overhead costs. Interested parties should have a strong
desire to own their own business and a passion for success and saving
lives.

About British Swim School

For 35 years, British Swim School has been dedicated to teaching water
survival skills to children as young as three months old. Rita Goldberg,
a former national swimmer in Britain, founded British Swim School in
1981 and developed the unique and highly effective teaching methods that
are a recognized trademark of the brand alone. Headquartered in Ft.
Lauderdale, Fla., British Swim School currently operates out of more
than 100 pools in 15 states in the U.S. and Turkey. Since
first launching a franchise program in October 2011, British Swim School
has been ranked in Entrepreneur’s Franchise 500, Top
50 New Franchises, and the Top 10 Types of Franchises to Watch in 2015.
British Swim School is aligned with the Safer Water Safety
Foundation, whose mission is to protect every life from drowning through
education and heightened water safety awareness. For more information
about British Swim School and the franchise opportunities, visit www.britishswimschool.com
or www.franchise.britishswimschool.com.

Contacts

Fishman Public Relations
Toni Lewin, 847-945-1300
tlewin@fishmanpr.com