Bruster’s Real Ice Cream Targeting Triad for Expansion with Special Franchise Discount Incentive

PITTSBURGH–(BUSINESS WIRE)–#franchise–Bruster’s Real Ice Cream, the fast-growing premium frozen treat chain,
is kicking off a campaign to recruit new franchisees in the Piedmont
Triad. Bruster’s, consistently ranked among America’s favorite ice cream
shops, is offering new Triad franchisees 50 percent off its standard fee.

According to Bruster’s CEO Jim Sahene, the idea stems from the public
outcry that followed recent news the High Point shop had closed. The
High Point location was sold to make way for a new grocery store. “We
were amazed that there was so much media coverage and social media
buzz,” he said. “People were talking about how much they loved Bruster’s
ice cream and how much they already missed us.”

Bruster’s has approximately 200 shops around the country and in South
Korea and Guyana. All but two are owned by independent franchisees. Click
here for franchise information.

“North Carolina is a great area for Bruster’s, and we really would like
to come back to High Point, as well as, expand into the other Triad
communities,” Sahene added. The brand already has nine shops in the
state. They are located in Apex, Cornelius, Durham, Indian Trail,
Matthews, Monroe, Mooresville, Raleigh and Wilmington.

Franchisees who sign an agreement by Dec. 31, 2016, to open at least one
shop in the Greensboro/Winston-Salem/High Point DMA will save $15,000.

Bruster’s will be publicizing the offer to local economic development
organizations. It also will be reaching out to veterans’ groups. “For
many years we have offered a 50 percent discount to veterans, and more
than 10 percent of our franchisees are vets,” Sahene added. According to
the Carolina Population Center at UNC-Chapel Hill, there are more than
700,000 veterans living in the state, with many residing in the Triad.
“Whether it’s a veteran taking advantage of our military discount or an
entrepreneur looking for a new opportunity, this is a great time to join
Bruster’s,” Sahene added.

The Triad campaign comes as Bruster’s continues to expand
nationwide and buck restaurant industry trends with record sales
growth.

Photos available at http://brusters.com/media/multimedia/

Connect with Bruster’s Real Ice Cream online at www.brusters.com,
www.facebook.com/BrustersRealIceCream
and @BrustersFresh.

Contacts

Ritter Communications, LLC
Brad Ritter, 866-284-2170
BRitter@bradritter.com