Build-A-Bear Workshop® Unwraps New Furry Friends for the Holidays

Guía de Regalos

2015 Holiday Line-up Includes Build-A-Bear Workshop Exclusives and
Brand New Licensed Offerings

ST. LOUIS–(BUSINESS WIRE)–Build-A-Bear
Workshop
, Inc. (NYSE: BBW), an interactive destination where
guests can create personalized furry friends, has officially kicked off
the holiday season. From the beloved Merry Mission™ reindeer to
your favorite on-screen characters made into furry friends, Build-A-Bear
Workshop has gifts for all ages and everyone on your list.

New for 2015, the Merry Mission reindeer collection, which
debuted in 2014, now includes a beautiful addition: Glisten, the
strongest, fastest reindeer of all time. Glisten will swoop in to help
Santa and the eight original reindeer deliver toys to everyone on the
“nice” list. All Merry Mission reindeer include a medallion that unlocks
special features in the free Merry Mission app that fans can
download for free on iTunes
and Google
Play
for even more holiday fun.

The possibilities are endless as Build-A-Bear Workshop celebrates the
arrival of its newest collections:

  • New Husky Puppy and Siamese Kitty Promise Pets, complete with
    optional holiday accessories and an interactive app, are great gifts
    for animal lovers and those wanting to experience the fun and
    responsibility of pet ownership.
  • New Honey Girls holiday outfits and songs — including
    “Heartbeat Song” and the merry musical hit “Reindeer Bells” — have
    been released to help everyone’s favorite rock band celebrate the
    season. The talented trio continues to be brighter together with new
    music videos — available on the free
    Honey Girls app
    — that celebrate friendship and empowerment.
  • The Grinch and his sidekick Max are here just in time to
    celebrate. The Grinch includes a heart that’s grown three times its
    size and can be customized with a Grinch Santa suit, a sound chip
    featuring the classic song, “You’re A Mean One, Mr. Grinch,” plus a
    Grinch t-shirt, PJs and slippers.
  • Coming soon! Lalaloopsy Mittens Fluff ‘N’ Stuff™ and Jewel Sparkles™
    large plush dolls will be in stores starting Nov. 25. Guests can
    personalize their plush doll with fun accessories and even sew the
    last stitch!

Build-A-Bear Workshop is the only place where gift-givers can truly
customize a furry friend to create a one-of-a-kind gift. In addition to
fun clothing, scents and accessories, guests can choose from a selection
of pre-recorded sounds based on each character’s own popular sayings or
add their own personal message on a Build-A-Sound®
recordable chip.

Starting Nov. 22, the Build-A-Bear Workshop Days of Deals event
will kick off, giving guests more days and more ways to save. Days of
Deals will include a variety of promotions over the course of two weeks,
and you can get a sneak peek at the special offers beginning tonight at buildabear.com/daysofdeals.
The website will feature updated information throughout the promotional
period.

Join the Merry Mission

Last week, Build-A-Bear Workshop kicked off its annual Merry
Mission
in partnership with the Marine Toys for Tots Foundation to
help families in need.

Guests can join the Merry Mission and contribute to Toys for Tots at
local Build-A-Bear Workshop stores all season long:

  • From Nov. 16-25, Build-A-Bear Workshop will donate a furry friend to
    Toys for Tots for every guest who participates in the Bear Bucks gift
    card bonus promotion. With a purchase of $30 or more, guests can buy a
    special $10 gift card for just $5, which will trigger a furry friend
    donation to Toys for Tots.
  • Throughout the holiday season, guests can add $1 to any in-store
    purchase at the register with all donations going to Toys for Tots.

This year marks the eighth year Build-A-Bear Workshop has partnered with
the Marine Toys for Tots Foundation to help families in need.

For more information, visit buildabear.com
and follow the brand with hashtag #MerryMission this holiday season on Facebook,
Twitter,
YouTube
and Instagram.

About Build-A-Bear
Founded in St. Louis in 1997,
Build-A-Bear, a global brand kids love and parents trust, seeks to add a
little more heart to life. Build-A-Bear Workshop has approximately 400
stores worldwide where guests can create customizable furry friends,
including company-owned stores in the United
States, Canada, Denmark, Ireland, Puerto Rico, and the United Kingdom,
and franchise stores in Africa, Asia, Australia, Europe, Mexico and
the Middle East. The company was named to the FORTUNE 100 Best Companies
to Work For® list for the seventh year in a row in
2015. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted a total revenue
of $392.4 million in fiscal 2014. For more information, visit the
Investor Relations section of buildabear.com.

Contacts

Build-A-Bear Workshop
Beth Kerley, 314-423-8000, ext. 5430
bethk@buildabear.com