Builders are Building More and Growing with GE Appliances

  • GE Appliances is #1 kitchen appliance provider for America’s homebuilders
  • Ten of America’s top 15 homebuilders choose GE for their homes
  • About $2 billion investment in new products and U.S. manufacturing
    and more than 20 new products slated to launch in 2016 make GE the
    go-to resource for the homebuilding channel

LOUISVILLE, Ky.–(BUSINESS WIRE)–(NYSE:GE)– The homebuilding industry has started to grow again,
and 10 of the nation’s top 15 builders have chosen GE appliances to help
them win in the marketplace. In the last couple of years GE has
signed-on or renewed relationships with some of the nation’s premier
builders such as Lennar, Shea Homes, Taylor Morrison, Richmond America
and more.

“Our strategy to invest in U.S. manufacturing and add more than 3,000
U.S. production jobs has made it easier to do business with us than ever
before,” said Rob Posthauer, general manager of sales for GE
Appliances. “Our plants, located in five states, give us flexibility to
meet our customer’s needs quickly and it gives our 12,000 U.S. employees
a tremendous sense of pride to know they are providing great products
for families all over the U.S.”

For GE Appliances customers, the brand is the preferred appliance
manufacturer because of its holistic approach. GE Appliances is the
premier appliance company providing homebuilders a complete appliance
solution from brands like Café™, Profile™ and Monogram® to the
industry’s largest dedicated contract sales force, the ability to
deliver on time, and a company-owned factory service network.

“We are fanatical about our customers. To win their business we have to
meet their needs and expectations. Homebuilders are dealing with
hundreds of vendors. We have to make it easy to do business with GE
Appliances,” said Posthauer. “That is why we pay attention to every
detail from broad product selection, and have an award winning website
to support the appliance owner for the life of the product. It’s all
about being relevant and competitive with solutions for not only the
home builders, but the home buyers.”

“A 100+ year history of innovative, quality products and service is here
to stay,” Posthauer continued. “Our customers can expect us to not only
be here to serve them but to continue to improve and grow with them. We
are excited about our new relationship with Haier. They are the No.1
appliance brand in the world. Teaming up with GE Appliances makes a
powerful statement. Our mission is built around three words:
consistency, continuity and opportunity. Together Haier and GE
Appliances are committed to continuing to deliver for our customers. As
the sale of GE Appliances to Haier concludes, the same GE Appliance
leadership team will be guiding the business which will continue to
focus on building a better tomorrow for our business, our customers, our
employees and our plant communities.”

GE Appliances

GE Appliances is at the forefront of building innovative,
energy-efficient appliances that improve people’s lives. GE Appliances’
products include refrigerators, freezers, cooking products, dishwashers,
washers, dryers, air conditioners, water filtration systems and water
heaters. General Electric (NYSE: GE) works on things that matter to
build a world that works better. For more information on GE Appliances,


GE Appliances
Kim Freeman, 502-452-7819
Manager, Global Public