Bumble Bee Introduces Bold New Flavors and Premium Protein Snacks

The leading seafood brand expands its product line with six new
flavors providing convenient meal solutions to help Americans eat more
seafood

SAN DIEGO–(BUSINESS WIRE)–Bumble
Bee Seafoods, North America’s premium seafood company, has
introduced several new flavors to its Prime Fillet® line, Seasoned Tuna
Pouches, and Snack on the Run! kits. New flavor varieties provide
consumers with delicious ways to eat more seafood following the FDA’s
recently announced seafood
advice for pregnant and nursing women, and families.

The advice encourages moms and moms-to-be to eat two to three servings
of fish per week from the “best choices” list. Bumble Bee makes it even
easier for families to get their recommended servings with bold new
flavors of high-quality, premium tuna that can be enjoyed at home or on
the go.

“Consumers are looking for nutritious, affordable meal solutions to fill
their pantries,” said Dave Melbourne, Bumble Bee senior vice president,
consumer marketing and corporate social responsibility. “Bumble Bee’s
new flavor varieties offer simple, delicious ways to incorporate more
seafood into you and your family’s diet.”

While fish can sometimes be intimidating to prepare, canned and pouched
seafood is immediately ready to be added to any meal. As a leader in
health and wellness, Bumble Bee offers a wide variety of high-quality,
affordable shelf-stable seafood products, giving consumers even more
ways to get their recommended servings of fish each week. New flavor
additions include:

• Bumble Bee® Prime Fillet® Albacore Tuna: Bumble Bee has added
  two new flavor varieties to its line of premium-grade albacore,
  including Ginger,
  Soy & Olive Oil, a seasoned mix of flavors ready to pour
  over rice or add to a lettuce wrap, and Pesto
  & Olive Oil, a blend of basil, garlic, sea salt and olive
  oil you can serve over pasta or atop a baby green salad.
• Bumble Bee® Seasoned Tuna Pouches with Spoon: Bumble Bee’s
  tasty seasoned tuna pouches now conveniently include a spoon for
  immediate, on-the-go snacking straight from the pouch. Two new
  varieties, Lemon
  Sesame & Ginger, a balanced blend of distinctive flavors
  and savory tuna, and Sriracha,
  a bold pairing of subtle heat and sweet chilies, join other
  exciting flavors like Spicy Thai Chili, Jalapeño and Lemon
  Pepper.
• Bumble Bee® Snack on the Run! Kits with Crackers: These
  portable protein snacks now include new varieties like Cheesy
  Tuna Melt, a convenient take on a classic flavor, and Rosemary,
  Garlic & Sea Salt Tuna Salad, a delicious
  combination of fragrant rosemary with just the right touch of garlic.

To learn more, or to purchase your favorite Bumble Bee products, visit www.BumbleBee.com.

About Bumble Bee Seafoods

Bumble Bee Foods, LLC, headquartered in San Diego, is North America’s
largest branded shelf-stable seafood company, offering a full line of
canned and pouched tuna, salmon, sardine and specialty protein products
marketed in the U.S. under leading brands including Bumble Bee^®,
Brunswick^®, Snow’s^®, Wild Selections^®
and Beach Cliff^®, and in Canada under the Clover Leaf^® brand.
The company also produces premium fresh frozen seafood under the Bumble
Bee SuperFresh™ line. Bumble Bee SuperFresh™ seafood is cleaned, cut and
fresh frozen within hours, then chef prepared with high-quality all
natural ingredients.

Bumble Bee’s mission is to provide healthy and nutritious products and
meal solutions that are sourced sustainably. The company actively
promotes the responsible stewardship of global fisheries resources and
is a founding member of the International Seafood Sustainability
Foundation (ISSF) — a global partnership of scientists, tuna processors
and WWF, the global conservation organization.

For more information on Bumble Bee Seafoods, visit www.BumbleBee.com.
Join fans of Bumble Bee and healthy living at www.facebook.com/BumbleBeeSeafoods
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Contacts

FleishmanHillard
Lindsey Brown, 619-237-7718
lindsey.brown@fleishman.com