Caffeinated Creativity: GE Appliances’ FirstBuild™ Chooses Winning Designs for their Cold Brew Challenge

  • Pique™ Coffee Brewer to begin pre-sale this summer
  • For the first time, FirstBuild is offering 1 percent of the
    campaign funding from Indiegogo to be shared by the winning designers,
    up to $30,000 in total awards

LOUISVILLE, Ky.–(BUSINESS WIRE)–GE’s FirstBuild™ has announced the winning designers of its new Pique™
Coffee Brewer
through its Cold Brew Challenge: a product design
competition drawing upon the power of crowdsourced design and the
FirstBuild community. Nearly 50 entries were submitted for Pique, which
is expected to go to market this summer on Indiegogo, the world’s
largest crowdfunding platform. Pique has the capability to make a full
pot of rich, deeply flavored cold brew coffee in under 10 minutes, a 98
percent reduction in brew time.

For the first time, FirstBuild is offering 1 percent of the campaign
funding from Indiegogo to be shared by the winning designers, up to
$30,000 in total awards. While the amount of funding varies and there
are no guarantees, FirstBuild’s most recent Indiegogo campaign for its
Opal Nugget Ice Maker received more than $2.77 million in funding.

FirstBuild, which embraces the brainpower of the maker movement at its
Louisville microfactory and around the globe, challenged makers to show
off their extraordinary industrial design capabilities and
user-experience insights. Entries were developed using Autodesk Fusion
360, a product development tool that brings together design,
collaboration and fabrication in a single platform.

“We had so many great entries from our community members,” said Taylor
Dawson, product evangelist at FirstBuild. “It demonstrates passion for
bringing a cold brew product to market. The FirstBuild community has a
track record of creating the kind of products that consumers want.”

The FirstBuild community nominated the top ten designs. A panel of
veteran industrial designers and coffee aficionados then selected three
winning entries:

  • The First Prize of $5,000 was awarded to Nick Allen of San Francisco
    for his “Pique” design, an elegant hourglass form with a simple and
    intuitive user interface.
  • The Second Prize of $3,000 went to the LPK Design Team of Cincinnati,
    for their “1B Cube” design. The design included a modular, 2-piece
    cube created with the brewing process in mind.
  • The Third Prize of $2,000 was awarded to Robert Matzke of Germany.
    Robert designed the sleek “Cold Fusion,” combining organic and
    geometric shapes with a sculptured carafe.

The winning designers are also eligible for a portion of the earnings of
the upcoming Indiegogo campaign.

“It’s like no other challenge I’ve ever seen before,” said Nick Allen,
first place winner of the challenge. “The opportunity to collaborate
with FirstBuild’s engineers to create a real product was a big plus for

Why cold brew?

The options for hot coffee at home are virtually limitless—drip makers,
French press, single-serve cups, pour-over—but consumers prize cold brew
(coffee brewed in room temperature water) for the smooth, balanced
flavor profile resulting from its low acidity. A satisfying cup of cold
brew traditionally comes with a 12- to 24-hour wait. Want cold brew on a
balmy summer Saturday? Hope it was started last night. But why wait?
Like the Opal™
Nugget Ice Maker
and the Monogram®
Pizza Oven
before, the minds at FirstBuild have helped tackle a
kitchen conundrum with the power of technology.

“Interest in cold brew coffee has grown exponentially in the last five
years. Pique is positioned to serve a passionate existing customer base
looking for a better cold brew experience,” said Dawson. “FirstBuild’s
co-created products are on the leading edge of the appliance industry.
It’s that collaborative approach that continually results in fresh

To learn more and receive updates on the Pique Coffee Brewer, visit

About FirstBuild

GE’s FirstBuild is a global co-creation community that harnesses the
brainpower of the maker movement to change the way major home appliances
are conceived, designed and manufactured. A physical state-of-the-art
microfactory on the University of Louisville campus and online forum,
FirstBuild speeds products from mind to market and enables customization
through small batch production, without the costs and risks of
traditional mass manufacturing. For more information about how to get
involved, visit


Kim Freeman, 502-452-7819