CALL FOR ENTRIES: Toyota and Discovery Education Challenge Teens to Spread the Word on Safe Driving

Winner of the TeenDrive365 Video Challenge Will Have their PSA Idea
Produced by Discovery Film Crew – Contest Opens Today

PLANO, Texas–(BUSINESS WIRE)–Teens speak their own language, whether it’s through the latest slang,
emojis or filters on Snapchat. That’s why once again Toyota
and Discovery
Education
, the leading provider of digital content and professional
development for K-12 classrooms, are hosting the TeenDrive365 Video
Challenge, which invites teens to create short videos that encourage
their peers to drive more safely. Teens can register and submit their
entries today through February 23, 2017 at www.TeenDrive365inschool.com.


“We’ve held the Toyota TeenDrive365 Video Challenge with Discovery
Education for five years now because we know that teens can really get
through to other teens about driving safety,” said Mike Goss, General
Manager, Social Innovation, Toyota Motor North America. “Every year,
teens across the country wow us with a mix of videos that are smart,
startling, persuasive and often very funny. We can’t wait to see what
this year’s crop of young filmmakers come up with.”

“Discovery Education is proud to partner with Toyota on this unique
program and we salute their leadership in addressing this critical need
to save lives across the country,” said Lori McFarling, Senior Vice
President at Discovery Education. “This contest continues to encourage
students, parents and teachers to have critical conversations about the
importance of making smart choices behind the wheel. We look forward to
seeing this year’s entries.”

Each year, a panel of judges comprised of community leaders, educators,
communications experts and Toyota representatives selects the winners.
Last year’s Challenge drew more than 1,500 video submissions. You can
watch the winning videos at this
link
. This year’s prizes include:

  • Grand Prize – $15,000 scholarship and the
    chance to work with a Discovery film crew to reshoot the winning video
    as a TV-ready PSA;
  • Second Place – $10,000 scholarship and a
    trip to attend a taping of a show that airs on Discovery
    Communications’ Velocity Network;
  • Third Place – $7,500 scholarship;
  • Fourth through Tenth Places – $2,500
    scholarships each;
  • Four Regional Prizes – $1,000
    scholarships each; and
  • One People’s Choice Prize, selected online
    through public vote
    – $5,000 scholarship and the chance to
    attend a Velocity Network show taping.

Since its inception, the TeenDrive365 Video Challenge has awarded
hundreds of thousands of dollars in student scholarships and prizes. The
Video Challenge is one component of Toyota and Discovery Education’s TeenDrive365:
In School initiative
, a comprehensive program offering a range of
tools designed specifically for school educators and teens. Resources
offered include tools to help teens prepare for the responsibility of
driving, such as quizzes, parental discussion points and a financial
calculator; classroom resources for educators, including
standards-aligned lesson plans for grades 9-12; and Heads UP!, an
interactive driving simulation which allows teens to virtually
experience the real dangers of distracted driving.

For more information about the TeenDrive365 Video Challenge, visit http://www.teendrive365inschool.com/teens/video-challenge.

About Toyota

Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and
the Mirai fuel cell vehicle, is committed to advancing mobility through
our Toyota and Lexus brands. Over the past 50 years, we’ve produced more
than 30 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
44,000 people (more than 34,000 in the U.S.). Our 1,800 North American
dealerships (1,500 in the U.S.) sold more than 2.8 million cars and
trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent
of all Toyota vehicles sold over the past 20 years are still on the road
today.

Toyota partners with community, civic, academic, and governmental
organizations to address our society’s most pressing mobility
challenges. We share company resources and extensive know-how to support
non-profits to help expand their ability to assist more people move more
places. For more information about Toyota, visit www.toyotanewsroom.com.

About Discovery Education

Discovery Education is the global leader in standards-based digital
content for K-12, transforming teaching and learning with award-winning
digital textbooks, multimedia content, professional development, and the
largest professional learning community of its kind. Serving 3 million
educators and over 30 million students, Discovery Education’s services
are in half of U.S. classrooms, 50 percent of all primary schools the
UK, and more than 50 countries. Discovery Education partners with
districts, states and like-minded organizations to captivate students,
empower teachers, and transform classrooms with customized solutions
that increase academic achievement. Discovery Education is powered by
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one
nonfiction media company in the world. Explore the future of education
at www.discoveryeducation.com.

Contacts

Toyota
Erin Hellmer Perry, 469-292-2489
erin.perry@toyota.com
or
Discovery
Education
Shawnee Cohn, 240-662-2661
shawnee_cohn@discovery.com