Calvin Klein Announced as Exclusive Apparel Partner of Justin Bieber’s Purpose World Tour
Brand to Serve as Official Apparel Partner of North American and
European Legs of Tour
NEW YORK–(BUSINESS WIRE)–Calvin Klein, Inc. today announced that Calvin Klein is
the official, exclusive apparel partner of the North American and
European legs of Grammy award-winning, 30-time platinum selling phenom Justin
Bieber’s Purpose world tour. The tour kicked off last evening
at the KeyArena in Seattle, Washington.
Mr. Bieber is touring for the first time in four years in support of his
international smash new album Purpose – which has yielded three
consecutive #1 singles, sold over 7 million copies around the world and
reached #1 in over 100 countries.
As part of the arrangement, the Calvin Klein brand will be
highlighted in a variety of key segments of each concert, including in
video footage of Mr. Bieber from the Spring 2016 Calvin Klein global
multimedia advertising campaign and a segment of the musician’s live
performance, during which he and his back-up dancers will be wardrobed
in apparel from the brand. Calvin Klein will have an added
presence at select tour locations via an immersive on-site branded
experience, as well as a limited edition zine featuring
never-before-seen images of the musician from the brand’s Spring 2016
campaign.
Calvin Klein will also host a sweepstakes via Twitter and
Instagram for residents of the Americas and Europe to win VIP tickets to
select concert dates as well as an opportunity to meet Mr. Bieber.
Details and instructions for how to enter will be announced at a later
date.
“I’m thrilled to continue my relationship with my friends at Calvin
Klein on the tour,” said Mr. Bieber. “Calvin Klein is an iconic
brand and it’s been a dream come true to work with them.”
Calvin Klein’s ongoing connection to music began with one of the
brand’s earliest and most iconic campaigns which memorably featured Mark
“Marky-Mark” Wahlberg alongside model Kate Moss. Over the
years, the house has continued its association with music and pop
culture, dressing and supporting a range of musicians around the world.
The Spring 2016 global advertising campaign furthers and deepens the
brand’s connection to music, featuring Mr. Bieber as well as several
other recording artists including Kendrick Lamar, FKA twigs,
Fetty Wap, Joey Bada$$ and Destiny Frasqueri.
Global superstar Bieber released his latest album Purpose, on November
13, 2015. Purpose opened at #1 in over 100 countries around the world,
and has gone on to sell over 7 million copies globally in just five
months. Purpose shattered global streaming records and has yielded three
consecutive #1 singles in the US – “What Do You Mean,” “Sorry,” and
“Love Yourself.” In late 2015, those three tracks landed at #1, #2 and
#3 on the UK singles chart, surpassing a record previously held by The
Beatles and making Bieber the artist to ever accomplish such a feat. In
February, Justin won his first Grammy: Best Dance Song for the Purpose
track “Where Are You Now.” In 2014, Justin was ranked by Twitter as the
#1 most tweeted about musical artist of the year. He has released five
number-one albums to-date and has starred in two films, Never Say
Never (2011) and Believe (2013). In 2011, he was nominated
for the Best New Artist Grammy. In 2013, Bieber received a Diamond award
from the Recording Industry Association of America (RIAA) to recognize
his single “Baby” as the best-selling digital song of all-time with over
9.3 million copies sold. That same year, he was also awarded a Teen
Choice Award for “Choice Male Artist” and “Choice Single: Male Artist”
for his song “Beauty and a Beat.”
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. (NYSE:PVH),
is one of the leading fashion design and marketing studios in the world.
It designs and markets women’s and men’s designer collection apparel and
a range of other products that are manufactured and marketed through an
extensive network of licensing agreements and other arrangements
worldwide. Product lines under the various Calvin Klein brands
include women’s dresses and suits, men’s dress furnishings and tailored
clothing, men’s and women’s sportswear and bridge and collection
apparel, golf apparel, jeanswear, underwear, fragrances, eyewear,
women’s performance apparel, hosiery, socks, footwear, swimwear,
jewelry, watches, outerwear, handbags, small leather goods, and home
furnishings (including furniture). For more information, please visit
calvinklein.com.
With a heritage going back over 130 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 30,000 associates
operating in over 40 countries with over $8 billion in 2014 revenues. We
own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen,
IZOD, ARROW, Speedo*, Warner’s and Olga brands and
market a variety of goods under these and other nationally and
internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in
perpetuity from Speedo International, Ltd.
EDITORIAL CREDIT: Calvin Klein
IMAGE CREDIT: © Tobin Yelland
SOCIAL MEDIA: facebook.com/calvinklein; calvinklein.tumblr.com;
google.com/+calvinklein; youtube.com/calvinklein;
twitter.com/calvinklein; instagram.com/calvinklein;
pinterest.com/calvinklein
snapchat: calvinklein
show
yours. #mycalvins
brand handle: @calvinklein
Contacts
Calvin Klein, Inc.
Alexandra Wagner, 212-292-9794
VP,
Corporate Communications
alexandrawagner@ck.com
or
Amanda
Peña, 212-292-9223
Director, Corporate Communications
amandapena@ck.com
