Calvin Klein to Broadcast on Periscope from Its Fall 2016 Global Advertising Campaign Production

Brand to Provide Unprecedented Access from Set

NEW YORK–(BUSINESS WIRE)–Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE:PVH],
today announced that it will broadcast elements of its Fall 2016 global
multi-media advertising campaign production on Periscope during
the campaign’s creation process.

Beginning today, viewers can experience the Calvin Klein Fall
2016 advertising campaign production in real time on Calvin Klein’s
Periscope channel. Select talent from the Fall 2016 advertising campaign
will be revealed through the broadcast, and viewers will have access to
behind-the-scenes moments from the shoot.

“We are proud to give unprecedented admission to our Fall 2016 global
campaign shoot to consumers during the creation process,” said Melisa
Chief Marketing Officer of Calvin Klein, Inc. “Calvin
is a brand that thrives on storytelling. As the fashion
industry evolves its approach to consumer engagement, we believe that
real-time access into an iconic Calvin Klein advertising campaign
would be a compelling and innovative way to tell our story to consumers
globally. It is a key priority for Calvin Klein to pioneer
digital and marketing innovation in the fashion industry, and we feel
that Periscope is the perfect hero platform.”

Chris Riedy, Director of Retail Sales at Twitter, said, “It’s incredibly
exciting to see an iconic brand like Calvin Klein continue to
push creative boundaries time and time again. By using Periscope to give
their fans access to exclusive content from their Fall ’16 shoot, Calvin
succeeds in connecting with a live, engaged audience in a
compelling, powerful way.”

The live stream will be available March 18-20 at
and Special content from the shoot
will also be released on Calvin Klein’s Snapchat and Instagram
platforms during the shoot process.

Calvin Klein, Inc. is one of the leading fashion design and marketing
studios in the world. It designs and markets women’s and men’s designer
collection apparel and a range of other products that are manufactured
and marketed through an extensive network of licensing agreements and
other arrangements worldwide. Product lines under the various Calvin
brands include women’s dresses and suits, men’s dress
furnishings and tailored clothing, men’s and women’s sportswear and
bridge and collection apparel, golf apparel, jeanswear, underwear,
fragrances, eyewear, women’s performance apparel, hosiery, socks,
footwear, swimwear, jewelry, watches, outerwear, handbags, small leather
goods, and home furnishings (including furniture). For more information,
please visit

With a heritage going back over 130 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 30,000 associates
operating in over 40 countries with over $8 billion in 2014 revenues. We
own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen,
IZOD, ARROW, Speedo*, Warner’s
 and Olga brands and
market a variety of goods under these and other nationally and
internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in
perpetuity from Speedo International, Ltd.

EDITORIAL CREDIT: Calvin Klein, Alaud Productions

SOCIAL MEDIA:;;;;;;;; show yours. #mycalvins; brand handle:


Calvin Klein, Inc.
Alexandra Wagner, 212-292-9794
Corporate Communications
Peña, 212-292-9223
Director, Corporate Communications