Campbell’s® Chunky™ Soup Launches “Everyman All-Star League”

Six NFL Players Draft and Celebrate the ‘Everyday’ Hard Work of
‘Everyman’

CAMDEN, N.J.–(BUSINESS WIRE)–Campbell’s® Chunky™ soup, the Official Soup Sponsor
of the NFL, has enlisted six NFL players, Drew Brees, Odell Beckham Jr.,
Eddie Lacy, Todd Gurley, Eric Ebron and Kyle Long, to star in the new
Everyman All-Star League campaign. The campaign reverses fantasy
football roles in a unique turn of events, where six stand-out NFL
athletes will serve as the league’s general managers, for ‘everyday’
participants to be drafted into the Everyman All-Star League.


By visiting EverymanLeague.com,
fans who create an Everyman All-Star player card will be placed on one
of the general managers’ teams, and be entered into a sweepstakes for
the chance to win Super Bowl LI tickets, NFL-licensed autographed gear
and additional prizes.

“In this campaign, we turned the tables on traditional fantasy football
and asked NFL superstars to draft everyday guys in Drew Brees’
basement,” said Abby Elu, Brand Manager, Campbell’s Chunky soup.
“In a fun and light-hearted way, the campaign celebrates the daily
victories the ‘everyman’ tackles on and off the field and highlights how Chunky
soup fills up all kinds of people – from a Super Bowl stars to busy
parents and loyal neighbors.”

Y&R New York created the advertising campaign to play on the popularity
of fantasy football and offer an opportunity for top NFL stars to
champion the everyday guy. Two humorous spots, Montage
and Draft
Day
,” are currently live on YouTube.
Throughout the NFL season, four additional spots featuring Brees,
Beckham Jr., Lacy, Gurley, Ebron and Long will premiere on ESPN, the NFL
Network and YouTube capturing the action of the Everyman All-Star League
from Drew Brees’ basement.

The Chunky integrated marketing campaign includes Everyman
All-Star League on-air and digital integrations on NFL Network and ESPN,
along with local market activations and social media engagement.
Throughout the season, a Chunky food truck will tour local
supermarkets and stadiums on game day to offer people the opportunity to
sample the latest Chunky flavors. There will also be several
activations leveraging Campbell’s NFL team deals, including in-store
appearances and NFL player meet and greets.

For the 2016-2017 season, Campbell’s Chunky is introducing four
new delicious Chunky soups: Clam & Corn Chowder with Bacon, Spicy
BBQ Seasoned Chicken with Beans, Creamy Chicken Noodle and Chili Mac. Campbell’s
Chunky
also continues to offer a wide selection of hearty and
satisfying varieties following the success of pub-inspired soups, along
with refreshing twists on popular ready-to-serve soup flavors.

Fans can visit EverymanLeague.com,
Twitter.com/CampbellsChunky
and YouTube.com/ChunkySoup
for additional content and information, and www.Chunky.com
to learn more about Campbell’s Chunky soup. No purchase necessary. Ends
12/4/16 at 11:59:59 PM ET. Open to legal residents of 50 US/DC, 18+.
Official Rules: EverymanLeague.com.
Void where prohibited. The NFL Entities (as defined in the Official
Rules) have not offered or sponsored this sweepstakes in any way.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose: “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens
 and Garden Fresh Gourmet. Founded
in 1869, Campbell has a heritage of giving back and acting as a good
steward of the planet’s natural resources. The company is a member of
the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For
more information, visit http://www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit www.whatsinmyfood.com/.

Contacts

Campbell Soup Company
Megan Haney, (856) 342-4978
megan_haney@campbellsoup.com
or
Edelman
Public Relations
Dave Brigandi, 212-704-8177
David.Brigandi@edelman.com