Canada’s ultimate brand ambassador celebrates by hosting star-studded
launch event with actor Ansel Elgort and DJ Kaytranada
NEW YORK–(BUSINESS WIRE)–Canada Goose, the world’s leading maker of Arctic luxury apparel, today
officially opened the doors to its U.S. flagship at 101 Wooster Street
in New York City. The 4,100 square foot location brings the Canada Goose
story to life in a historic SoHo storefront, by weaving together its
roots and Arctic heritage via Canadian design elements and housing an
impressive breadth of product.
With more than 100 different styles in 40 unique colourways, the
flagship offers the largest variety of product anywhere in the world,
including the brand’s highly-anticipated fall 2016 collection with
Opening Ceremony, as well as exclusive styles, prints and colours.
Whether customers are shopping for the perfect piece to triumph in a
trek through Fifth Avenue during a record-breaking snow storm or for
conquering their next big outdoor adventure, brand ambassadors will
provide bespoke service to ensure customers find the appropriate
product. Guests will be able to schedule personal shopping appointments,
have their purchase delivered to their home or hotel, return online
orders in-store and take advantage of mobile check-out.
“Who knows about cold better than Canadians? And what better brand to
bring that expertise to New York?” says Dani Reiss, President & CEO of
Canada Goose. “The City has truly become our home-away-from-home so I’m
excited to show New Yorkers all that Canada Goose has to offer.”
A selection of vintage pieces from the company’s 60-year archive will be
on display and rotate seasonally, including: the Heli Arctic Parka,
inspired by the brand’s tactical and iconic Snow Mantra and Resolute
Parkas, and created almost 10 years ago for Parks Canada Enforcement
Officers; and the Peace Keeper Parka, which was created exclusively for
Ontario Provincial Police officers who face extreme conditions in the
line of duty.
As testament to Canada Goose’s role as a champion of Made in Canada, the
SoHo store is a celebration of its home country, showcasing the works of
Canadian artisans. Aboriginal visual artist Jason Carter’s
soapstone-carved polar bears are displayed throughout as a nod to the
brand’s work with Polar Bears International. Montreal-based Montauk
Sofa’s custom down-filled upholstered furniture further connects the
store to its heritage. The space’s standout feature is its 3840-pound
marble cash wrap, carved from a single piece of rock and sourced from a
quarry in British Columbia.
Canada Goose celebrated the opening of the flagship last night in NYC
with a VIP event, co-hosted by actor Ansel Elgort and DJ’d by Kaytranada.
Other notable attendees included actor, Travis Fimmel, who is
featured in the brand’s Fall/Winter 2016 campaign; Canadian model, Coco
Rocha; DJ duo Leigh Lezark and Geordon Nicol of The
Misshapes; DJ and model, Chelsea Leyland; DJ and
entrepreneur, Brendan Fallis; model and DJ, Harley Viera-Newton;
and model, Julia Restoin Roitfeld.
This marks the second flagship opening for Canada Goose; its first-ever
retail store opened in Toronto at Yorkdale Shopping Centre last month.
About Canada Goose Inc.
Founded in a small warehouse in Toronto, Canada nearly 60 years ago,
Canada Goose has grown into the world’s leading maker of Arctic luxury
apparel. Informed by the rugged demands of the Arctic, relentless
innovation and uncompromised craftsmanship inspire the form and function
of every collection. From Antarctic research facilities and the Canadian
High Arctic, to the streets of New York City, London, Milan, Paris,
and Tokyo, people are proud to wear Canada Goose products. Employing
more than 1,500 people worldwide, Canada Goose is a recognized leader
for its Made in Canada commitment, and is a long-time partner of Polar
Bears International. Visit canadagoose.com for more information.
Canada Goose Inc.
Courtney LaRue, 646-300-8590 x 8510