Canada Named TRAVEL + LEISURE 2017 Destination of the Year
NEW YORK–(BUSINESS WIRE)–Time Inc.’s (NYSE:TIME) TRAVEL + LEISURE today announced that Canada is
the 2017
Destination of the Year. In the year of Canada’s sesquicentennial,
the editors of TRAVEL + LEISURE considered the country’s sustained
cultural relevance, as well as its blend of world-class cities, epic
natural wonders and eclectic cuisine, in bestowing the top honor.
The TRAVEL + LEISURE Destination of the Year is the place the editors
believe best captures the travel zeitgeist of the moment and is trending
among travel enthusiasts. “In 2017 all signs pointed north,” according
to TRAVEL + LEISURE editors, who also referenced “…Canada’s growing
prominence as a global leader, a nation defined by tolerance and hope.”
This year’s winner follows past honorees Portugal, named 2016
Destination of the Year, and Cuba, named 2015 Destination of the Year.
To celebrate this year’s announcement of Canada as the 2017 Destination
of the Year, TRAVEL + LEISURE and LIFE VR are today releasing a
360-degree video experience that explores Vancouver Island, a natural
paradise in British Columbia. Produced by Mesmerise Global and Time Inc.
Studios, the four-video series features vignettes that cover Victoria,
Tofino, Clayoquot Sound and Bute Inlet. In addition, TRAVEL + LEISURE
editors and ambassadors are on assignment throughout the entire country
to share live updates across Facebook,
Twitter
and Instagram
via #DOTY2017.
TRAVEL + LEISURE Editor in Chief Nathan Lump said, “TRAVEL + LEISURE’s
annual Destination of the Year spotlights the place that has most
captured the attention of travelers and our editors over the past 12
months. The designation also signals the era in which we live. Canada
celebrated its 150th birthday this year, of course, but the country has
also distinguished itself during a particularly divisive time as a
welcome unifier of communities and cultures. That it also delivers on
some of the key attributes most appreciated by global travelers
today—unspoiled natural environments, dynamic cities, creative food and
art scenes—only makes the country more compelling at this moment.”
TRAVEL + LEISURE presents a comprehensive guide to the best of Canada
now—from Vancouver to Montreal and more—on travelandleisure.com
and in the cover story of the December issue, available on newsstands
December 1.
ABOUT TRAVEL + LEISURE
TRAVEL + LEISURE is the preeminent voice for the sophisticated,
insatiable traveler, serving up expert intelligence and the most
immersive, inspiring travel lifestyle content anywhere. TRAVEL + LEISURE
captures the pure joy of discovering the pleasures the world has to
offer—from art and design to shopping and style to food and wine.
Whether the experience is in print or digital, T+L offers compelling
reasons to get up and go. With a total global audience of more than
12 million, the TRAVEL + LEISURE portfolio includes the U.S. flagship
and four international editions in Mexico, China, India/South Asia and
Southeast Asia. The U.S. edition of T+L, launched in 1971, has an
authoritative website, TravelandLeisure.com, and an extensive social
media following of more than 12.5 million. TRAVEL + LEISURE, a Time Inc.
brand, also encompasses newsletters, clubs, retail stores and media
collaborations.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company
that engages over 230 million consumers globally every month. The
company’s influential brands include PEOPLE, TIME, FORTUNE, SPORTS
ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE,
as well as approximately 60 diverse international brands. Time Inc.
offers marketers a differentiated proposition in the marketplace by
combining its powerful brands, trusted content, audience scale, direct
relationships with consumers and unique first-party data. The company is
home to growing media platforms and extensions, including digital video,
OTT, television, licensing, international markets, paid products and
services and celebrated live events, such as the TIME 100, FORTUNE Most
Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s
Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE
Classic in Aspen.
Contacts
Time Inc.
Dana Baxter, 212-522-1634
Dana.Baxter@timeinc.com
or
Reid
Myers, 212-522-6915
Reid.Myers@timeinc.com
