Launches Care@Work App Offering 24/7 on-Demand Access to Family Care Benefits

The App Introduces New Branding for’s Employer Program –
from Workplace Solutions to Care@Work – to Better Reflect Today’s Modern

WALTHAM, Mass.–(BUSINESS WIRE)–The modern workforce is facing increasing challenges in integrating work
and life. Employees are demanding more resources, tools and programs to
support their families, and employers are taking note by offering more
robust family care benefits. As a reflection of this change,
today announced the launch of the Care@Work app, providing an on-the-go
solution for employees of a growing corporate client list of over 160
companies. Employees can now find, book and manage family care needs as
they arise on a 24/7 basis. The app, available for client employees to
download for free on iOS
or Android
devices, will act as the primary portal for their personalized family
care benefits.

As the cornerstone of’s employer program, the new app also sets
the stage for the rebranding of the business formerly known as Workplace
Solutions to Care@Work.
This change reflects the vision of helping employees balance
the broad spectrum of care needs with their work commitments and the
overall changing dynamics of the workplace. Whether it’s backup child
care for last-minute emergencies or ongoing care for an elderly loved
one, working families can now manage both their unexpected and planned
care needs when, where and how they want with 24/7 access and support
around their Care@Work benefits.

“Technology has infiltrated every aspect of the workforce and is
shifting the way both companies and employees function, especially when
it comes to engaging with their benefits. Our Better
Benefits Survey
revealed that 40% of employees would be more
inclined to use their benefits if they were accessible from a mobile
device, which increased to 64% of employed millennials,” stated Michael
Marty, VP and GM of Care@Work. “Whether it’s staying home with a sick
child versus meeting with a top client, needing a last-minute dog sitter
to cover during an unexpected work trip, or looking for a math tutor to
help a struggling son or daughter, care needs arise all times of the
day, and all throughout the week. We built the Care@Work app to give
employees the immediate and flexible support they need to manage these
challenges on the scale an employer requires, from urban centers to
remote employees working in today’s virtual environment.”

Care@Work app features include:

  • On-demand search functionality and direct access to a network of
    specialists for assistance in finding short-term and/or ongoing care
  • Seamless integration with the existing mobile app, providing
    employees with’s best-in-class consumer technology platform
    to handle their own scheduling and video interviews, and eventually
    book and pay caregivers from pet sitters and babysitters, to tutors
    and housekeepers
  • Review child and adult backup care program details, including the
    number of days available, co-pays and employer-sponsored subsidies for
    in-center/in-home care
  • Book in-home and/or center-based backup care for children either
    directly through the app or with the click-to-call function to connect
    with the Care@Work backup care team 24 hours a day, 7 days a week
  • Receive notifications and review care reservations

“In a client survey, we found that more than 90% of employees using
their Care@Work benefits were able to better balance work, family and
personal obligations,” added Mr. Marty. “We’re also providing companies
a scalable solution for their workforce. With the caregivers on our
platform and the in-center backup care network we’ve established,
including brands such as KinderCare Education, employers aren’t tied to
limiting care to one specific location, so whether employees are located
at the company headquarters or across the country, each one feels
equally supported. These benefits not only affect the well-being of
employees and their families, but helps to increase loyalty and reduce
turnover costs for the employer, and we believe the app will only help
improve those numbers.”

Since its inception, Care@Work has supported hundreds of corporate
clients globally, including five of the top eight on Glassdoor’s “2016
Best Places to Work
” list, and currently assists more than 800,000
employees with family care needs. To complement’s digital
marketplace of providers spanning 16 countries, Care@Work has developed
a global network for in-home and in-center backup care, including
KinderCare Education and 20 curated nanny agencies in the U.S., My
Family Care in the U.K. and Ireland, and more than 1,700 adult and
senior care agencies and facilities internationally. With 4,000 and
growing early childhood education centers supporting Care@Work clients
worldwide and 8.1 million individual providers on, Care@Work is
able to provide companies a customized and expansive suite of services
to support employees in finding the care that best fits their family

Learn more about the rebrand story and new app on the Care@Work
. The Care@Work app is available today for download for free on iOS
and Android.
Companies and employees can learn more about Care@Work, information on
available offerings and additional details on the benefits of providing
family-care benefits at
Be sure to follow Care@Work on Twitter,
and Facebook.


Since launching in 2007, (NYSE: CRCM) has been committed to
solving the complex care challenges that impact families, caregivers,
employers, and care service companies. Today, is the world’s
largest online destination for finding and managing family care, with
10.3 million families and 8.1 million caregivers* across 16 countries,
including the U.S., UK, Canada and parts of Western Europe, and
approximately 800,000 employees of corporate clients having access to
our services. Spanning child care to senior care, pet care, housekeeping
and more, provides a sweeping array of services for families
and caregivers to find, manage and pay for care or find employment.
These include: a comprehensive suite of safety tools and resources
members may use to help make more informed hiring decisions – such as
third-party background check services, monitored messaging, and tips on
hiring best practices; easy ways for caregivers to be paid online or via
mobile app; and household payroll and tax services provided by
HomePay. builds employers customized benefits packages covering
child care, back up care and senior care consulting services through its
Care@Work business, and serves care businesses with marketing and
recruiting support. To connect families further, acquired
community platforms Big Tent and Kinsights in 2013 and 2015,
respectively. Headquartered in Waltham, Massachusetts, has
offices in Berlin, Austin, New York City and the San Francisco Bay area.

*As of December 2015

Natalie Gerke, 781-795-7329
Public Relations Manager