Carl’s Jr. and Hardee’s up the Ante in the Fast Food Value War with the $4 Real Deal

New value offer features a Double Cheeseburger, Spicy Chicken
Sandwich, fries, and a drink, all for only $4

CARPINTERIA, Calif.–(BUSINESS WIRE)–Starting today, Carl’s Jr.® and Hardee’s® raise the stakes in the fast
food value war with the introduction of the $4 Real Deal, available at
participating restaurants nationwide.


While most other quick service restaurant competitors currently offer
value deals for $4 featuring only one entrée sandwich, a single $4 Real
Deal from Carl’s Jr. and Hardee’s includes a charbroiled Double
Cheeseburger and the popular Spicy Chicken Sandwich, both served with
fries and a drink.

“The fast food industry hasn’t seen this kind of a price war since the
‘90s, but other chains are now trying to fight the fight by promoting
small amounts of food for a small amount of money. But, just because
something’s cheap doesn’t mean it’s a great deal,” said Brad
Haley, chief marketing officer for Carl’s Jr. and Hardee’s restaurants.
“At Carl’s Jr. and Hardee’s, we’re committed to offering our customers a
value option that’s the ‘Real Deal,’ with two sandwiches, including a
charbroiled Double Cheeseburger and our famous Spicy Chicken Sandwich,
plus fries and a drink for just four bucks. And there’s no one better to
help us communicate this ‘Real Deal’ in our new ad campaign than
four-time heavyweight champion, Evander ‘The Real Deal’ Holyfield.”

Carl’s Jr. and Hardee’s knockout commercial featuring iconic boxing
champion, Evander “The Real Deal” Holyfield was developed by Los
Angeles-, New York- and Amsterdam-based creative agency 72andSunny,
and will air on TV nationally starting on January 23 as well as on the
chains’ YouTube channels.

Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees),
Twitter (@CarlsJr and @Hardees)
and Instagram (@CarlsJr and @Hardees)
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
Store
 and Google
Play
 and check in to redeem Carl’s Jr. and Hardee’s products on the
spot, save points for a high-value reward, check out the full menu, and
use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns
and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE
operates Carl’s Jr. and Hardee’s as one brand under two names
acknowledging the regional heritage of both banners. After opening its
first restaurants in New York and New Jersey this spring and recent
international openings in Canada, Colombia and Guatemala, CKE now has a
total of 3,652 franchised or company-operated restaurants in 44 states
and 36 foreign countries and U.S. territories. Known for its
one-of-a-kind premium menu items such as 100 percent Black Angus
Thickburgers®, Made from Scratch Biscuits, Hand-Breaded
Chicken Tenders and Fresh Baked Buns, as well as an
award-winning marketing approach, the Carl’s Jr./Hardee’s brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl’s Jr./Hardee’s system is now 92 percent franchised,
with international restaurants representing 18 percent of the system.
For more information about CKE, please visit www.ckr.com or
its brand sites at www.carlsjr.com and www.hardees.com.

Contacts

On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate
Franklin, 818-606-9784
kate@coastprgroup.com