CashStar’s New Social Engagement Module Launches on Sephora’s Twitter Channel

CashStar Social Engagement Enables Brands to Securely Reward
Consumers with eGift Cards via Social Media

PORTLAND, Maine–(BUSINESS WIRE)–#CashStarCashStar,
the industry-leading provider of prepaid commerce solutions, today
announced that SEPHORA,
the prestige global beauty retailer, has launched CashStar Social
Engagement capabilities, a new innovation within the CashStar Marketing
application and the CashStar Commerce platform. With this solution,
SEPHORA can now securely use eGift Cards to surprise and delight
customers via Twitter.

Rather than needing to switch from public to private channels to deliver
rewards, CashStar Social Engagement enables brands to issue gift cards
and digital incentives for all of a recipient’s followers to see, while
guaranteeing that only the intended recipient can claim them.

This enables brands to:

  • Strengthen brand loyalty and deepen connections with consumers
  • Execute, track and measure the impact and ROI of social promotions,
    incentives, rewards and customer remediation initiatives for each
    consumer that is engaged via Twitter
  • Drive direct revenue through Twitter outside of advertising
  • Pay only for those rewards which are claimed, eliminating the upfront
    expense and management issues of unclaimed eGift Cards

“SEPHORA has embraced innovation and the powerful use of social and
mobile marketing to engage consumers and deliver a compelling
omnichannel experience,” said CashStar President and CEO Ben Kaplan.
“With CashStar’s new social engagement capabilities, retailers such as
SEPHORA now have new secure opportunities for meaningful, real-time
engagement with their clients on social channels.”

To learn more about CashStar Social Engagement, please visit

About CashStar
CashStar, the industry-leading provider of
prepaid commerce solutions, enables the world’s top retailers and
restaurants to grow and innovate in the rapidly evolving retail
environment. CashStar provides best-in-class capabilities,
revenue-optimizing risk management and a client success model based on
aligned growth, to optimize digital gifting and prepaid commerce
experiences. CashStar powers more than 300 leading brands worldwide
including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’
Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco,
Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory,
The Home Depot, Ulta Beauty and Williams-Sonoma.
To learn more, please visit,
follow @CashStar
or e-mail

About Sephora
Sephora is a leader in global beauty retail,
teaching and inspiring clients to play in a world of beauty. Sephora has
earned its reputation with its expertise, innovation, and
entrepreneurial spirit, and has been changing the face of prestige
cosmetics since its debut in Paris in the early 1970s. A year after its
acquisition by luxury group LVMH Moët Hennessy Louis Vuitton in 1997,
Sephora expanded its empire to North America with a revolutionary store
model that broke down the department store counter. Now with 435 stores
in the Americas—including US, Canada, Mexico, and Brazil—plus 500 inside
JCPenney, Sephora has become a leading international beauty destination
with over 2,000 locations in 31 countries, plus an award-winning website
and an intuitive mobile app. Clients have the opportunity to play with
14,000 products from 200 carefully curated brands, featuring indie
darlings, emerging favorites, trusted classics, and Sephora’s private
label, SEPHORA COLLECTION. In store, the client receives personalized
recommendations from the IQ system, and at the Beauty Studio she
explores her look with makeovers, complimentary classes, hands-on
events, and one-on-one consultations. Online she interacts with an
inclusive beauty community on the award-winning Beauty Board and
interactive Beauty Talk. And as one of Sephora’s 17 million Beauty
Insiders, she feeds her beauty addiction with unique rewards and
experiences. Sephora offers endless ways to explore beauty. For the
latest, visit


fama PR
Kate Thermansen, 617-986-5006