CCM Encourages Hockey Teams to Do Good Deeds

CCM Unveils CCM Assists and Inspires Youth Teams to Do Good Deeds
this Holiday Season for a Chance to Win Hockey Sticks for their Entire
Team

NEW YORK–(BUSINESS WIRE)–Today, CCM issued a call to action to inspire youth teams across North
America to play an active role in their communities during the holiday
season, and will reward them for doing so through CCM Assists.

CCM Assists is a powerful social campaign that underlines CCM’s
commitment to communities. It reinforces the company’s history of global
corporate social responsibility, while simultaneously connecting more
closely to youth players at the local level.

Between December 14 and December 31, CCM Assists will encourage
players to volunteer and do good deeds in their communities. Players
will be asked to share images/videos with a short description of their
“assist” in the community via Twitter, Instagram or Facebook.
Participants will be asked to use the hashtag #CCMAssists to enter their
submissions.

In January, CCM will randomly select three participants, and will reward
the winners with top of the line CCM hockey sticks for his or her entire
team – or another team of his or her choice. For rules and regulations,
please visit: http://ow.ly/VMwMy

“CCM understands and fully appreciates the importance that communities
play in the success of the youth hockey player,” said Sean Williams,
Vice-President Global Marketing and North American Sales for CCM.
“Hockey is a community sport. We thought it would be a great idea to
encourage players to conduct good deeds for those in need this holiday
season. We’re excited to see all the ways that players will get involved
at the local level. No deed is too small, and we encourage everyone to
participate.”

Throughout the course of the campaign, submissions will be retweeted or
liked via the CCM social pages. The winning submissions will be
showcased on January 5th across CCM’s social media feeds.

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the
Company is the world’s largest designer, manufacturer and marketer of
hockey equipment and related apparel under two of the most recognized
hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey
equips more professional hockey players than any other company,
including superstars like Sidney Crosby and John Tavares. Reebok-CCM
Hockey is also the official outfitter of the National Hockey League, the
American Hockey League, the Canadian Hockey League, and several NCAA and
national teams. For more info, visit: www.reebokhockey.com
and www.ccmhockey.com

Contacts

Media:
M&C SAATCHI SPORT & ENTERTAINMENT
Sandra
Carreon-John, +1 (646) 619-2811
sandra.carreon@mcsaatchi.com