CCM Hockey Donates More Than $30,000 Worth of Equipment to Madison Square Boys & Girls Club in Brooklyn

BROOKLYN, N.Y.–(BUSINESS WIRE)–CCM Hockey donated more than $30,000 worth of hockey equipment today to
Madison Square Boys & Girls Club in Brooklyn, N.Y., with the help of New
York Islanders Legend Pat LaFontaine and Brooklyn Sports & Entertainment.

More than 100 boys and girls were on hand when LaFontaine and members of
CCM and Brooklyn Sports & Entertainment surprised them with the gifts.

The equipment will enable kids to sustain their interest in skating and
hockey through the Islanders Sticks & Skates program, which provides
free ice skating and hockey clinics for people of all ages in the
community. The program, which is sponsored by Hospital for Special
Surgery, allows the community to ice skate free of charge each Monday
from 4-5:30 p.m. at Lakeside Ice Skating Rink at Prospect Park in
Brooklyn, and also offers hockey clinics for players and coaches.

“We could not be more excited to receive this equipment from CCM,” said
Stanley King, Clubhouse Director of Madison Square Boys & Girls Club.
“We are so appreciative of CCM, Pat LaFontaine and Brooklyn Sports &
Entertainment for recognizing our organization and for helping to
provide our kids with the best equipment. This donation will continue to
strengthen our hockey program and will help develop the next generation
of local hockey players.”

Since 1884, Madison Square Boys & Girls Club has been saving and
enhancing the lives of boys and girls who are most in need of its
services. The nonprofit provides youth development services for children
in New York City’s most disadvantaged communities.

CCM is always looking for ways to give back to local
communities,” said Sean Williams, Vice President of Global Marketing and
North American Sales for CCM. “When we heard about the program, its
mission, and its need for equipment, we were excited about the
opportunity to help.”

About CCM Hockey

CCM Hockey, a subsidiary of the adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the
company is the world’s largest designer, manufacturer and marketer of
hockey equipment and related apparel. CCM Hockey equips more
professional hockey players than any other company, including superstars
like Sidney Crosby, Connor McDavid and John Tavares. CCM Hockey is also
the official outfitter of the National Hockey League, the American
Hockey League, the Canadian Hockey League, and several NCAA and national
teams. For more info, visit: www.ccmhockey.com.

About Madison Square Boys & Girls Club

Madison Square Boys & Girls Club: Since 1884, Madison has been saving
and enhancing the lives of youth by providing youth development services
for children in New York City’s most disadvantaged communities. Programs
are engineered to empower each member to achieve three priority
outcomes: Academic Success, Good Character & Citizenship, and the
adoption of a Healthy Lifestyle. Every day, Madison provides thousands
of children with a safe and positive environment, one where fun is
encouraged and positive role models are plentiful. A founding member of
Boys & Girls Clubs of America, Madison currently serves more than 5,000
youth, ages 6 to 18, at four Clubhouses throughout Brooklyn and the
Bronx. www.madisonsquare.org

Contacts

Media:
For CCM Hockey
Tamarah Strauss, +1-646-619-2841
Tamarah.Strauss@mcsaatchi.com