Celebrate the Momentous Launch of Nintendo Switch in Madison Square Park

The Final Stop of Nintendo Switch’s Journey
to Unexpected Places Across the Country

–(BUSINESS WIRE)–Nintendo:

WHAT:

 

Nintendo Switch is here! Be a part of video game history and join
Nintendo in Madison Square Park on March 3 to celebrate the launch
of its revolutionary new video game system. Nintendo has been
traveling around the country to let fans play Nintendo Switch in
unexpected places to show off the unique capabilities of the
system. Nintendo Switch is a home gaming system with the
portability of a handheld, so playing it in unexpected places
really drives home how this new system can be taken anywhere,
played at any time and enjoyed with anyone!

 

In Madison Square Park, Nintendo Switch will be set up in a living
room-inspired setting, complete with all the comforts of home.
Select people will have the ability to try out select Nintendo
Switch games like 1-2-Switch and The Legend of Zelda:
Breath of the Wild
. Superstar brothers Mario and Luigi will
also be there during scheduled times to celebrate with everyone.
Capturing fan reactions on something as special as the launch of a
new Nintendo system is always a memorable experience.

 

In addition, a bus branded with the iconic Nintendo logo will be
transporting fans back and forth between Madison Square Park and
the Nintendo NY store in Rockefeller Plaza. This will give them
the opportunity to buy a Nintendo Switch system, while supplies
last.

 

The Nintendo Switch experience will be open to the public between
the hours of 9 a.m. and 5 p.m. Nintendo representatives will also
be on hand for interviews.

 

WHO:

Mario & Luigi, Nintendo representatives, Nintendo fans, families

 

WHEN:

March 3
9 a.m.-5 p.m. (open to public)
 

WHERE:

Flatiron Plaza

Broadway between 23rd and 24th St.

New York, NY 10010
 

VISUALS:

  • Select fans playing Nintendo Switch in an interactive living
    room-inspired space in Madison Square Park, creating a one-of-a-kind
    photo opportunity.
  • Mario and Luigi interacting with fans and joining in on all the
    festivities.
  • Select people playing 1-2-Switch and participating in
    over-the-top games that mimic the motions of milking a cow and
    competing in a Wild West duel, among others.
  • A Nintendo-branded bus transporting people between Madison Square Park
    and the Nintendo NY store in Rockefeller Plaza.
  • Select fans playing a variety of Nintendo Switch games against a
    unique and dynamic backdrop on launch day.

Contacts

Golin
Eddie Garcia
213-335-5536 (office)
egarcia@golin.com