This Fall, Charmin, Crest, Dawn and Pampers brands launch a public art project, in partnership with Higher Level Art and retailer Food 4 Less, that features artwork on the Metro Gold Line in Los Angeles. Telemundo52 Los Angeles (KVEA), Telemundos West Coast flagship television station, along with Outfront Media will also support the effort. Over the past month, artists and designers have worked to create artwork that highlights the importance of family, happiness and nature that will inspire and encourage Angelenos to rediscover their neighborhoods.
As one of the busiest cities in the nation, we know Angelenos spend a good part of their day on the go, whether its commuting to and from home, school or work, said Seunghee Ha, Brand Manager, NA Go-to-Market Innovation at Procter & Gamble. P&G’s public art project on the Metro Gold Line, which extends from East Los Angeles to Pasadena and back, spotlights the beauty and diversity of Los Angeles, turning the mundane task of commuting into something extraordinary. With the support of our partners, we are so proud to be able to celebrate this one-of-a-kind city.
P&G brands partnered with Higher Level Art, a collective of artists creating exclusive murals, signs, and fine art installations around the world, to develop the 90 feet colorful murals that depict some of the brands iconic images. Higher Level Art is known for producing extensive creative works that draw from the wide variety of influences in popular culture.
As artists we are always looking for ways to be inspired and inspire others. We are honored to have the opportunity to transform the Metro Gold Line to serve as visual entertainment to alleviate the stress of commuting, said Matt Dayler at Higher Level Art. We are hopeful that these bright colorful images will bring joy and smiles to Angelenos.
Telemundo52 will support the Los Angeles project by offering new Spanish-language content that will extend until January 2015. The local television station is producing a video series in Spanish coined Súbete con Telemundo52 (All aboard with Telemundo52) to cover the behind-the-scenes of the art project and Los Angeles attractions to visit off the Metro Gold Line.
For more information, visit Telemundo52.com/subete for more information about the beautification of the Metro Gold Line in Los Angeles.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Food 4 Less
Headquartered in Los Angeles, Food 4 Less operates 146 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Nevada, Illinois and Indiana, and Foods Co in Central and Northern California. Last year, Food 4 Less contributed more than $4 million to support education, hunger relief, womens health and local nonprofit organizations in the communities served by the companys stores. Food 4 Less is a subsidiary of The Kroger Co., (NYSE:KR), one of the nations largest grocery retailers, headquartered in Cincinnati, Ohio. For more information about Food 4 Less, please visit our website at www.food4less.com.
Telemundo52 Los Angeles
Telemundo52 / KVEA is Telemundos West Coast flagship television station, serving the Spanish-speaking community in the Los Angeles market. Owned by NBCUniversal, Telemundo52 has been delivering local news, information and entertainment to viewers throughout Southern California for nearly 30 years, reaching approximately 10 million viewers in five counties. Viewers turn to Telemundo52 for breaking news, weather and sports headlines across a variety of platforms, including online at Telemundo52.com and via mobile and social media channels. Today, Telemundo52 produces more than 20 hours of local news and programming each week and demonstrates its commitment to the community by cultivating local partnerships and capturing the diversity of Southern California.