Charmin Essentials Soft Named 2017 Product of the Year Winner

New Charmin Product Awarded Top Recognition in the Bath Tissue

CINCINNATI–(BUSINESS WIRE)–Charmin Essentials Soft, a new product from Charmin, America’s most
popular toilet paper, has been named a 2017 Product of the Year winner
in the Bath Tissue category. The award recognizes innovation and product
quality as determined through the largest consumer survey of more than
40,000 American shoppers conducted by global research partner Kantar TNS.

We are thrilled to receive this distinguished honor and are dedicated
to continuing to provide better bathroom experiences for all consumers,”
said Janette Yauch, Associate Brand Director, Charmin. “When you’re
shopping for yourself or your family, every decision counts, even when
it comes to the smallest room in the house. When we created Charmin
Essentials Soft we wanted to give mindful shoppers a quality product
that best meets their bathroom needs.”

Charmin Essentials Soft provides Charmin-like softness at an Angel
Soft®-like price*. Charmin Essentials also comes in Strong and is a
bigger Charmin roll at a Scott® 1000-like price*. Both products are
clog-safe and septic-safe and are available at retail stores throughout
the U.S.

For more information visit

Angel Soft® is a registered trademark of Georgia-Pacific Consumer
Productions LP

Scott® 1000 is a registered trademark of
Kimberly-Clark Worldwide, Inc.

*based on MSRP

About Charmin:

Charmin has been America’s most popular toilet paper for more than 25
years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra
Strong – premium two-ply toilet paper; Charmin Basic – a one-ply toilet
paper; Charmin Sensitive – with gentle and soothing lotion with a touch
of aloe & E; and Charmin Freshmates – flushable moist wipes. For more
information on Charmin, visit

About Product of the Year:

Product of the Year is the world’s largest consumer-voted award for
product innovation. Established 30 years ago, POY currently operates in
38 countries with the same purpose: Guide consumers to the best products
in their market and reward manufacturers for quality and innovation.
Product of the Year winners are backed by the votes of over 40,000
consumers in a nationally representative survey conducted by research
partner Kantar TNS, a global leader in consumer research. The award is a
powerful merchandising program for marketers proven to increase product
sales, distribution and awareness. Winning products are announced in
February each year and receive the right to use the Product of the Year
seal in marketing communications for two years. For more information,


Dana Ettinger, +1-646-500-7728
McAuliffe, +1-513-983-3457