Charmin Helps Take Guesswork Out of Finding Clean Public Restrooms for On-the-Go Consumers with SitOrSquat: Restroom Finder App

Guía de Regalos

The Procter & Gamble (NYSE: PG) Charmin brand announces today the launch

of its new and improved SitOrSquat: Restroom Finder mobile application,

giving on-the-go consumers the ability to search for and rate restrooms

across the country. The revamped SitOrSquat app helps take the guesswork

out of finding a clean public restroom. New features include a

simplified rating system and an easier way to log-in and share with

others. The app is also available for the first time in a Spanish

language version.

“Charmin doesn’t just help at home, but also when people are out and

about and need it most. SitOrSquat helps families find clean and

comfortable bathrooms wherever they go. Why should anyone have to settle

for anything less?” says Laura Dressman, P&G External Relations Manager

for the Family Care team.

SitOrSquat also allows users to find restrooms equipped with specific

features, such as changing tables and handicap access. Users can add a

new location and then rate their experience by designating that restroom

as a “Sit” (for an enjoyable bathroom) or a “Squat” (for a restroom that

could be better) location, based on the cleanliness and overall

experience. Consumers are encouraged to leave comments and add photos.

For the first time ever, there will also be a Spanish language version

of the app to help provide access for Charmin’s growing number of

Spanish-speaking consumers using a mobile device in Spanish.

Since the app’s initial launch in 2008, SitOrSquat has quickly become

known as a go-to resource for on-the-go consumers seeking a clean public

restroom experience. Additionally, in its December/January issue, Parenting

Magazine named SitOrSquat one of its best apps for moms.

The new SitOrSquat: Restroom Finder app is available for download to be

used on an iPhone®, iPod Touch® and Android™. Formerly known as the

SitOrSquat: Bathroom Finder app, the new app contains over 119,000

restrooms.

For more information on how to download the SitOrSquat: Restroom Finder

by Charmin, please visit www.SitOrSquat.com.

About Charmin
Charmin has been America’s most popular toilet

paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft

and Charmin Ultra Strong – premium two-ply toilet paper; Charmin Basic –

a one-ply toilet paper; Charmin Sensitive – with gentle and soothing

lotion with a touch of aloe & E; and Charmin Freshmates – flushable

moist wipes. For more information on Charmin, visit http://www.charmin.com/.

About Procter & Gamble
P&G touches and improves the

lives of about 4.4 billion people around the world with its portfolio of

trusted, quality brands. The Company’s leadership brands include

Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®,

Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®,

Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®,

Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about

80 countries, P&G brands are available in more than 180 countries

worldwide. Please visit http://www.pg.com

for the latest news and in-depth information about P&G and its brands.