Charmin Makes It Easier For Consumers To Choose Responsibly Sourced Toilet Paper

New On-Pack Seal Communicates Charmin’s Partnership with Forest
Stewardship Council and Rainforest Alliance

CINCINNATI–(BUSINESS WIRE)–#sustainability–Charmin has taken the next step in supporting responsible forest
management by achieving Forest Stewardship Council® (FSC®) certification
in its tissue paper products. This month, Charmin also launched its
newest tissue product innovation, Charmin Essentials, and with it the
launch of FSC and Rainforest Alliance certification of Charmin Ultra
Strong and Ultra Soft family of tissue products. Consumers can now find
the FSC and Rainforest Alliance CertifiedTM seals on-pack,
further solidifying its efforts and commitment to responsible
papermaking by sourcing one hundred percent of the virgin fiber sourced
for its products from responsibly managed sources.

“P&G knows that it is important to preserve our world’s forests to
ensure a future for our planet. That’s why we partner with the Forest
Stewardship Council and the Rainforest Alliance to help us ensure that
the tree fibers used in our products, like Charmin, come from
responsibly managed forests while still delivering the superior product
experience our consumers expect,” said John Brase, Vice President,
Family Care. “This campaign is one piece of our overall efforts to
support and raise awareness of the protection of forests and FSC. Now,
when consumers purchase Charmin and see the FSC and Rainforest Alliance
Certified seals, they can “enjoy the go” now and for generations to

P&G reached this milestone, in part, by tapping into the World Wildlife
Fund Global Forest & Trade Network’s expertise in sourcing fiber from
well-managed forests that protect wildlife habitat and the air and water
upon which we all depend.

“We applaud P&G for putting the FSC label on its product, which sends a
strong message about the importance of responsible forest management,”
said Corey Brinkema, president of the Forest Stewardship Council US.

Today’s consumers want to be environmentally friendly and Charmin is
proud to share information and insights on its approach to responsible
papermaking to empower its consumers to do the same to make informed
decisions. Consumers will now find in-depth sustainability webpages to
learn more about what P&G is doing to keep environmental impact top of
mind for their favorite products.

“By sourcing from responsibly-managed forests, P&G sets an example of
environmental and social responsibility for other companies, and for
their customers,” said Richard Donovan, senior vice president and
president of forestry, the Rainforest Alliance.

To learn more about Charmin’s environmental commitments and progress,
please visit the Charmin
Sustainability Page

About Charmin

Charmin has been America’s most popular toilet paper for more than 25
years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra
Strong – premium two-ply toilet paper; Charmin Basic – a one-ply toilet
paper; Charmin Sensitive – with gentle and soothing lotion with a touch
of aloe & vitamin E; Charmin Essentials – a long-lasting toilet paper.
For more information on Charmin, visit
See label code: FSC® C100701.

About Rainforest Alliance

The Rainforest Alliance is an international nonprofit organization
working around the world since 1987 to conserve forests and natural
resources while advancing sustainable livelihoods. Rainforest Alliance
is focused on transforming forestry, agriculture and tourism,
collaborating with foresters, farmers, businesses and workers to build
strong forests and healthy communities, protect habitat, and rebalance
the Earth, with the vision of a world where planet and people prosper
together. The Rainforest Alliance is a founding member of Forest
Stewardship Council and is a certifying body for products that carry the
FSC seal. To learn more about the Rainforest Alliance, visit

About Forest Stewardship Council®

The Forest Stewardship Council is an independent nonprofit organization
that promotes environmentally sound, socially beneficial, and
economically prosperous management of the world’s forests. FSC was
created in 1993 to help consumers and businesses identify products from
well-managed forests. FSC sets standards by which forests are certified,
offering credible verification to people who are buying wood and wood
products. More than 5,000 companies and nearly 170 million acres of
forestland are certified under FSC standards in the United States and
Canada. For more information visit


For Procter & Gamble
Tonia Elrod, +1-513-634-4939