CINCINNATI–(BUSINESS WIRE)–Macy’s, Inc. (NYSE:M) announced today that Cheryl Heinonen has been
named executive vice president of corporate communications for Macy’s,
Inc., effective Jan. 9, 2017.
Heinonen, a leading communications and public affairs professional, will
be responsible for corporate communications (both internal and
external), corporate giving, corporate social responsibility, diversity,
and associate giving and volunteerism. She will report to Macy’s, Inc.
President Jeff Gennette who becomes chief executive officer early next
year. Heinonen will be based in New York City. In this new role, she
will drive the strategic narrative of the company and integrate all
internal communication into one cohesive strategy.
Heinonen is currently senior vice president, corporate relations and
chief communications officer at Avon Products, Inc. where she is
responsible for corporate communications, corporate social
responsibility, and sustainability, responsibilities she has held since
joining the company in 2012.
In November 2014, Heinonen also assumed the presidency of the Avon
Foundation for Women, a public 501c3 charity dedicated to improving the
lives of women and their families globally with a focus on breast cancer
and domestic violence.
Heinonen will step down from her Avon Products, Inc. and Avon Foundation
for Women roles effective Jan. 1, 2017. She will remain on the Avon
Foundation board when she begins her career at Macy’s.
“Cheryl brings valuable expertise to the Macy’s executive team. She is a
strategic communicator with an outstanding track record of connecting
companies in a powerful way to employees, customers and a broad range of
stakeholders,” Gennette said.
Prior to joining Avon, Heinonen was managing director at
Burson-Marsteller, a leading global communications agency, where she
advised some of the world’s top consumer brands on communications and
reputation management. Her areas of focus included corporate social
responsibility, organizational communications, and consumer branding and
international public affairs. Before assuming her role at
Burson-Marsteller, Heinonen worked at Visa, most recently as senior vice
president of global corporate relations.
Heinonen earned a bachelor’s degree in political science from Bryn Mawr
College in Pennsylvania.
Macy’s, Inc., with corporate offices in Cincinnati and New York, is one
of the nation’s premier retailers, with fiscal 2015 sales of $27.079
billion. The company operates about 880 stores in 45 states, the
District of Columbia, Guam and Puerto Rico under the names of Macy’s,
Bloomingdale’s, Bloomingdale’s Outlet, Macy’s Backstage and Bluemercury,
as well as the macys.com, bloomingdales.com and bluemercury.com
websites. Bloomingdale’s in Dubai is operated by Al Tayer Group LLC
under a license agreement.
All statements in this press release that are not statements of
historical fact are forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements are
based upon the current beliefs and expectations of Macy’s management and
are subject to significant risks and uncertainties. Actual results could
differ materially from those expressed in or implied by the
forward-looking statements contained in this release because of a
variety of factors, including conditions to, or changes in the timing
of, proposed real estate and other transactions, prevailing interest
rates and non-recurring charges, store closings, competitive pressures
from specialty stores, general merchandise stores, off-price and
discount stores, manufacturers’ outlets, the Internet, mail-order
catalogs and television shopping and general consumer spending levels,
including the impact of the availability and level of consumer debt, the
effect of weather and other factors identified in documents filed by the
company with the Securities and Exchange Commission.
(NOTE: Additional information on Macy’s, Inc., including past news
releases, is available at www.macysinc.com/pressroom.)
Holly Thomas, 646-429-5250