Chicago Tribune Launches New Digital Recruitment Solution

RealMatch Technology Provides Data-Driven Solutions for Employers and
Job Seekers

CHICAGO–(BUSINESS WIRE)–Chicago Tribune today announced that it has launched a new digital recruitment
solution for employers and job seekers. This new
digital solution, which is powered by RealMatch, leverages data,
programmatic job ad distribution and real-time job matching technology
to create a compelling user experience and deliver results for clients.

Chicago Tribune’s latest
solution broadens the distribution of job listings and resumes
across an expansive digital portfolio. Employers will receive prominent
reach to top professionals within the Chicago Tribune community and on
TheJobNetwork™ – one of the leading recruitment ad networks of job sites
in North America. TheJobNetwork™ reaches millions of qualified
candidates monthly across local, niche, and vertical job sites, as well
as leading social and aggregator platforms.

RealMatch’s programmatic recruitment technology provides a more targeted
solution for clients, ensuring that employers are able to reach the
right candidates, on the right sites, and at the right time, resulting
in increased applicant response rates in much less time. RealMatch’s
proprietary job matching technology also provides efficiency by
automatically screening, grading, and ranking applicants, and instantly
matching job seekers to open positions based on their background and
experience. Employers spend much less time sifting through unqualified
resumes and job seekers spend less time searching for the right position
and more time applying to relevant jobs for which they are qualified.

“Our latest recruitment
solution expands the reach of postings and resumes across multiple
sites and networks, increasing the products and services we are able to
provide our clients,” said Vice President of Advertising Matt Bute.
“Employers and candidates can now reach a wider, more targeted audience,
while leveraging propriety technology to make an exhaustive process more
efficient and effective.”

Key user features on the new
platform include:

• Jobs posted are automatically and programmatically distributed across
  TheJobNetwork™ as part of targeted ad campaigns based on the specific
  job type in order to reach relevant job seekers across the Web;
• Automated posting optimization and dynamic campaign management
  algorithms produce higher rankings in search results on search engines
  and better visibility on paid job sites;
• Real-Time Job Matching instantly matches job seekers to open postings
  based on their skill set, experience and preferences – eliminating the
  need for tedious keyword searching and browsing through hundreds of
  irrelevant job postings;
• Job seekers also have access to job matches from any of the more than
  one thousand TheJobNetwork™ sites powered by RealMatch; and
• Job seekers who register can view relevant job matches and apply in
  real-time from their online account and mobile device.

“We are excited to work with the Chicago Tribune in order to help
employers and qualified job seekers connect much more efficiently
through RealMatch’s unique recruitment technology. We are pleased to
partner with tronc to implement our market leading technology,” said
Terry Baker, President of RealMatch.

About Chicago Tribune Media Group

Chicago Tribune Media Group (CTMG) is a diversified media and marketing
solutions company that reaches 4.9 million people each month across all
platforms. CTMG’s robust portfolio of media solutions includes the
Pulitzer Prize-winning Chicago Tribune, and a collection of niche and
digital offerings including RedEye, Hoy, Chicago magazine, Naperville
Magazine, The Mash, Blue Sky Innovation, chicagotribune.com,
chicagonow.com and metromix.com. As the region’s leading voice, CTMG
also extends into the suburbs of Chicago through popular titles
including The Beacon-News, The Courier-News, Lake County News-Sun,
Naperville Sun, Post-Tribune in Northwest Indiana, Daily Southtown, and
32 Pioneer Press weekly newspapers.

About RealMatch

RealMatch is the leading recruitment advertising technology platform
specializing in performance-based recruitment advertising solutions for
digital publishers and the employers and job seekers in their audience.
RealMatch’s technology combines programmatic job ad distribution with
real-time job matching algorithms to automatically target and engage top
talent across its vast recruitment network, TheJobNetwork™. The company
powers over 1000 job sites, granting employers access to local talent in
every market while providing job seekers with perfectly matched
opportunities.

Contacts

Chicago Tribune Media Group
Dana Meyer, 312-222-3308
dmeyer@tronc.com