Children’s Hospital Los Angeles Launches Inaugural #MakeMarchMatter Fundraising Campaign

More than 45 local businesses rally individuals in Los Angeles to
raise $1 million in support of patients at CHLA

LOS ANGELES–(BUSINESS WIRE)–Children’s
Hospital Los Angeles (CHLA) launched Make
March Matter, a month-long community campaign designed to rally
local businesses and individuals in support of children’s health. The
goal of the first year of this annual campaign is to raise $1 million in
support of critical, life-saving care for children in Los Angeles. Each
year, CHLA treats more than 111,000 children who face a broad range of
health issues, from common illnesses to traumas to chronic diseases,
advances research designed to improve their health outcomes and partners
with physicians across the nation to bring the best care here to
children in Los Angeles.

“Our mission of creating hope and building healthier futures pushes each
one of us at Children’s Hospital Los Angeles to stretch ourselves in
order to advance the field of pediatric medical care,” says DeAnn
Marshall, senior vice president and chief development officer at CHLA.
“The #MakeMarchMatter campaign is designed to rally businesses and our
local community for one month out of the year in support of the
commitment that we bring to our mission every day.”

CHLA is asking the community to do one of three things to support the
campaign:

• Share 31 reasons that child health matters using the #MakeMarchMatter
  hashtag. Get all the details by going to www.MakeMarchMatter.org.
• Activate a donation being offered by one of more than 45 local
  corporate partners.
• Make a donation at MakeMarchMatter.org.

Keep Up with the Campaign

Visit the campaign website at MakeMarchMatter.org.
There, you’ll be able to share 31 days of content related to child
health and take social actions that support the patients of CHLA.

Corporate Partners

Corporations across the southland have agreed to support community
members in giving back. Each of the businesses has selected a special,
unique way to contribute to the campaign’s collective impact—with some
selling specific items with proceeds supporting CHLA patients, others
devoting a portion of overall sales for the entire month and still
others creating their own unique fundraising campaigns to galvanize
their employees and consumers to contribute.

“We owe a debt of gratitude to the corporations and collaborators that
we have in the community who will be campaigning for us all month long,”
Marshall says. “Being able to launch our first campaign with more than
45 local businesses already on board sends a strong message to the
community about how philanthropic the Los Angeles business community
truly is.”

By visiting, shopping or dining with a business supporting
#MakeMarchMatter, individuals can activate donations to support the care
of patients at CHLA. Local businesses participating in this year’s Make
March Matter campaign include:

“Giving back to the communities where our employees and customers work
and live is part of the culture and DNA at Delta Air Lines,” said Ranjan
Goswami, Delta’s vice president, Sales-West, and member of the
Children’s Hospital Los Angeles Board of Trustees. “Delta is a proud
partner of Children’s Hospital Los Angeles, and participating in Make
March Matter is just one of the many ways we support the programs and
services they provide to keep kids healthy.”

Ways to Give

Ways to give to the Make March Matter campaign include:

• Visit, shop or dine with local businesses participating in the Make
  March Matter campaign. Full list available at MakeMarchMatter.org.
• Donate online at MakeMarchMatter.org
• Text the word ‘March’ to 91999 (standard messaging rates will apply)
• Shop to give at CHLA’s Online Store, Shop.CHLA.org

Community Events

• Terranea Resort Sunset Ritual, Friday, March 4, 2016. The
  public and resort guests are invited to enjoy the sunset ritual on the
  Lobby Terrace and unwind with a ONEHOPE wine tasting. Additional
  glasses of ONEHOPE wine or bottles will be available for purchase and
  portions of the proceeds will benefit CHLA.
• IHOP International Pancake Day, Tuesday, March 8, 2016.
  Participating IHOP restaurants will offer one free short stack of
  pancakes to guests from 7 a.m. – 7 p.m. In return, guests are
  encouraged to leave behind a voluntary donation to support Children’s
  Hospital Los Angeles.
• Mega Monday, Monday, March 14, 2016. Campaign supporters will
  engage in a major social media push to promote MMM and encourage
  consumers to text-to-donate, visit participating retail partners and
  share how they are ‘Making March Matter.’
• Neiman Marcus Beverly Hills Shopping Event, Thursday, March 17,
  2016. Shop at CUSP in Neiman Marcus from 6-8 p.m. and a portion of
  sales from selected vendors will be donated to CHLA. Interested
  attendees must RSVP: rsvpbeverlyhills@neimanmarcus.com.
• PizzaRev Fundraising Event, Friday, March 18, 2016. Visit one
  of eight participating PizzaRev locations and 20 percent of sales will
  be donated to CHLA. For participating locations go to MakeMarchMatter.org.
• California Pizza Kitchen Fundraising Event, March 22-24, 2016.
  Dine at one of nine participating locations in Los Angeles and CPK
  will donate 20 percent of sales to CHLA. For participating locations
  and flyer go to MakeMarchMatter.org.
• Glamboutique Shopping Event, Tuesday, March 22, 2016. Shop at
  Glamboutique, 8113 Melrose Avenue, from 5-8 p.m. and a portion of
  sales will be donated to CHLA.
• Society Salon Styling Event, Saturday, March 26, 2016. Get your
  hair ‘hot tool’ styled at Society Salon, 8327 Melrose Avenue, from 5-8
  p.m. and a portion of the evening’s proceeds will be donated to CHLA.
  Limited availability: must schedule an appointment by calling (323)
  655-4555.
• Mega Miracle Day, Tuesday, March 29, 2016. Culminating Make
  March Matter, this daylong event reserved for MMM participating
  partners will highlight campaign successes and feature inspiring
  patient stories, lunch, entertainment, informative breakout sessions
  and opportunities to network with employees from businesses throughout
  Los Angeles.

Make March Matter

Make March Matter is an annual fundraising campaign that builds
awareness and support for children’s health in Los Angeles. The campaign
supports Children’s Hospital Los Angeles—a nonprofit pediatric hospital
dedicated to offering more than 350 programs and services to help the
health of children. The goal of the campaign is to raise $1 million in
support of the Helping Hands Fund, which helps Children’s Hospital Los
Angeles ensure that all of its pediatric patients receive the critical
lifesaving care they need.

About Children’s Hospital Los Angeles

Children’s Hospital Los Angeles is a nonprofit pediatric health care
organization dedicated to creating hope and building healthier futures
for children. Honored as the premier children’s hospital in California
and among the top 10 in the nation, we treat 111,000 young patients
annually from Los Angeles and around the world. As a pediatric charity
of choice, the hospital relies on the generosity of the community to
support its groundbreaking pediatric research and the complex care it
provides for critically ill and injured children.

For more information, visit CHLA.org.
Follow us on Twitter,
Facebook,
YouTube
and LinkedIn,
or visit the CHLA
blog.

Contacts

Children’s Hospital Los Angeles
Monica Rizzo, (323) 361-5745
mrizzo@chla.usc.edu